Color Street Expands into Press-Ons Nails, Bringing Its Innovation-Led Approach to Every Nail Occasion

Global nailcare brand builds on its iconic nail strips with new press-on offering advancing its mission to be a complete nail destination

TOTOWA, N.J., Oct. 9, 2026 /PRNewswire/ -- Color Street, the global leader known for its innovation of 100% real nail polish strips, today announced the expansion into the press-on nail category as part of its vision to be a complete nail destination.

Innovation has always been at the forefront of Color Street since the brand transformed the nail industry with its patented nail strip technology. By delivering 100% Real Nail Polish Strips in an entirely new format, Color Street reimagined the at-home manicure, giving consumers a convenient way to achieve salon-inspired results without the tools, mess, or time commitment traditionally associated with a professional manicure. Each press on the nail has the adhesive right for apply-and-go application. Each box also contains a specially formulated nail remover to help remove the press ons without damaging your nails.

The expansion into press-ons is a direct response to meet the evolving needs of today's consumer. Press-on nails have emerged as a growing segment of the beauty industry, reflecting increasing consumer interest in instant results, salon-inspired designs, extended lengths, and fashion-forward shapes. For Color Street, entering the category represents a natural evolution of its commitment to offering the right nail solution for every occasion.

"As Color Street continues to grow as a complete nail destination, our expansion into press-ons was driven directly by what our consumers have been asking for," said Fa Park, Founder and CEO of Color Street. "We're building a complete nail wardrobe that gives women the freedom to choose the right manicure for every moment, whether it's an everyday look, a special occasion, or a night out."

Introducing Color Street Press-Ons

Launching today at ColorStreet.com and through Color Street Stylists, the new collection features 12 press-on nail SKUs organized into three distinct style categories:

• Luxe Elegance: Sophisticated styles designed for weddings, celebrations, and special occasions.
• After Hours: Statement-making looks for concerts, nights out, and moments that call for something extra.
• Old Money: Classic, elevated designs for effortless everyday style.

The collection offers two lengths, short and medium, as well as three shapes: almond, oval, and square, providing consumers with a range of options to suit their personal style and occasion.

Each set is priced at $16.

With the launch, Color Street continues to expand its vision for the future of nailcare, combining its heritage of innovation with a broader portfolio designed to meet consumers wherever their beauty routines take them.

About Color Street
The technology behind Color Street was created in 1988 by Fa Park, who observed how much time women wasted waiting for nail polish to set and the difficulty of obtaining a perfect manicure. Determined to make this process fast and flawless, he created patented nail strips made with real nail polish that apply in seconds, don't require tools, and are immediately dry to the touch. Top beauty brands utilized his revolutionary product for years. Color Street was founded in 2017 with the goal of inspiring entrepreneurial beauty lovers around the globe to pave their own path and express themselves in full color.

Today, Color Street has approximately 70 patents in the US and internationally and a dozen awards for transformative innovation in beauty. Color Street's patented nail strips remain the hero product, with new shades and designs released twice-monthly based on the latest and greatest trends in beauty. Building on extensive color expertise and insights, Color Street introduced a clean beauty cosmetic line with lipsticks, lip liners, mascara, and gel eyeliners in 2022.

Media Contact:
Elizabeth Bergman
917-903-6768
[email protected]

SOURCE Color Street