Coloplast and ConvaTec Gain New Patient Capture in the U.S. Ostomy Market

BURLINGTON, Mass., Sept. 8, 2014 /PRNewswire/ -- Decision Resources Group finds that major market players, driven by new technology, will continue to jostle for the greatest product share in the U.S. ostomy space in the coming year.

Key findings from Decision Resources Group's Global Ostomy Marketrack tool:

• Coloplast and ConvaTec gain ground: Coloplast and ConvaTec continue to gain share at the expense of market leader Hollister, demonstrating 1 - 2 percent gains over the past several quarters.
• New technology: Emphasis on new technology helps push ConvaTec and Coloplast upwards in this device space. Both manufacturers have seen patient gains from their respective products Esteem+ and Sensura Mio.
• Larger market segment focus: ConvaTec recently showcased a propensity for targeting and winning the larger market segments, including the two-piece, drainable and flat segments.

Comments from Decision Resources Group Senior Analyst Kyle Verleyen:

• "With the introduction of new technology and increased competition in larger ostomy segments, long-standing market leader Hollister's control on the market will be challenged. Looking closely at device unit volume, market size and competitor share in U.S. hospitals, it is evident that Coloplast and ConvaTec will continue to chase after Hollister's dominant position through 2015."

About Marketrack
Marketrack provides ongoing brand-level market share data from facilities in 40 countries and 20 medtech markets around the world, updated monthly or quarterly within 15 days following the reporting period. Each Marketrack ready-to-use deliverable provides a comprehensive and detailed view of a market of interest, including data on procedures, units used and ASPs across a given device category.

About Decision Resources Group
Decision Resources Group offers best-in-class, high-value information and insights on critical issues within the healthcare industry. Clients rely on this analysis and data to make informed decisions. Find out more at www.DecisionResourcesGroup.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.

For more information, contact:
Christopher Comfort
Decision Resources Group
781-993-2597
[email protected]

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SOURCE Decision Resources Group

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