College Publishers Maneuver Amid Volatile Market Trends

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Jan 25, 2018, 07:42 ET

ROCKVILLE, Md., Jan. 25, 2018 /PRNewswire/ -- The current climate in higher education remains volatile with key factors, such as enrollment and funding, continuing to be in flux. Add the ongoing debate about the mission and strategies of higher education institutions, and the volatility increases for publishers of instructional materials. Simba Information examines how these forces are shaping the opportunities and the challenges for college publishers in its most recent market report College Course Materials Trends & Outlook 2018-2020.

"Overall, Simba anticipates a positive outlook for the industry through 2020, projecting a compound annual growth rate of 5.2% for an estimated total market size of $6.17 billion in 2020," said Kathy Mickey, senior analyst and managing editor of the Education Group at Simba Information.

New digital materials are expected to drive growth, as will strong front lists in the next couple of years.

Also, inclusive access models for distribution of instructional materials are gaining new popularity on college campuses. Publishers are reporting strong growth in such partnerships with universities to ensure that students have access to digital materials on the first day of class.

College Course Materials Trends & Outlook 2018-2020 is the second forward-looking part of Simba's two-volume analysis of the U.S. higher education market. The first part—State of College Course Materials 2016-2017—published in October 2017 and focused on the current landscape conditions in higher education and the competitive environment for publishers and distributors of instructional resources for college programs. College Course Materials Trends & Outlook 2018-2020 updates trends that built up steam in 2017 and are likely to persist over the next several years.

The report provides sizing and context for market segments of new course materials—new textbooks (print) and digital media (including etextbooks)—and used print textbooks, which have retained viability in the rental market.

For more information on Simba's new report, College Course Materials Market Trends & Forecast 2016, visit: https://www.simbainformation.com/College-course-Materials-10628489/ or call 888.297.4622 or +1.240.747.3091 (Int).

About Simba Information:

Simba Information is widely recognized as the authority for market intelligence in the media and publishing industries. Its extensive information network delivers top quality, independent perspectives on the people, events and alliances shaping the industry. Simba routinely assists clients and the press with publishing and media industry analysis. Follow us on Twitter and LinkedIn.

Please direct all media inquiries to:
Karen Meaney
Senior Analyst, Education Group
Simba Information
240 747-3055
[email protected]

SOURCE Simba Information