College Colors Day Launches Enhanced Spirit Cup Competition To Celebrate 10th Anniversary On August 29

ATLANTA, Aug. 4, 2014 /PRNewswire/ -- In anticipation of the kickoff of the 2014 college football season, the Collegiate Licensing Company (CLC), the licensing affiliate of IMG announced today the launch of an enhanced Spirit Cup competition as part of its 10th annual College Colors Day celebration.

The unique holiday is dedicated to promoting the traditions and spirit that embodies the college experience. Organizations, classrooms and millions of fans are encouraged to celebrate by proudly wearing their team colors and share their school spirit with friends and colleagues.

This year, fans can support their favorite university through the Spirit Cup competition, which is a points-based rivalry that utilizes social media platforms to crown its champion.  Fans can earn points for their favorite university or college by showcasing their school spirit on Twitter and Instagram using #collegecolors and their school-specific hashtag. Bonus points can be earned by sharing those posts via the newly created College Colors app, which is now available for download. The school with the most points at the end of the competition will be crowned the Spirit Cup champion and receive a $10,000 donation towards its general scholarship fund.

Fans can also register for a chance to win an all-expenses paid trip for two to the inaugural College Football Playoff (CFP) National Championship at CollegeColorsDay.com. Full competition and sweepstakes details are available on the website.

The Spirit Cup competition runs through August 28 at 11:59 p.m. ET. Winners of both the Spirit Cup competition and the College Football Playoff trip will be announced on College Colors Day, Friday, August 29, via CollegeColorsDay.com.

In conjunction with the Spirit Cup competition and the CFP sweepstakes, fans will also have the opportunity to support the CFP's philanthropic initiative, Extra Yard for Teachers. The program, which supports teachers by providing classroom resources, professional development opportunities and a recognition program, will receive $1 for every click a fan makes on the Extra Yard for Teachers ad within the College Colors app.

More than 12,000 retail locations across the country will be participating with specialty themed College Colors Day retail displays to outfit fans across the U.S. with apparel of their favorite college or university to wear throughout the day.

CLC is the leading collegiate licensing agency in the United States and currently represents nearly 200 collegiate institutions, including 25 bowl games and the College Football Playoff among others.

About IMG
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG's businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world's leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion. 

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SOURCE The Collegiate Licensing Company