Collective Bias Appoints Ali Mirian as SVP of Product Development and Analytics

BENTONVILLE, Ark., May 22, 2014 /PRNewswire/ -- Collective Bias, a shopper social media company, announced today the appointment of Ali Mirian as Senior Vice President of Product Development and Analytics. As the leader of both Collective Bias' product and analytics teams, Mirian will play a strategic role in scaling the company's capabilities in these key areas to match the evolving needs of enterprise customers.

"Ali's experience in product development will be a key asset as we continue to address changing customer needs during this time of exciting growth and product innovation," said Bill Sussman, President and CEO of Collective Bias. "As analytics and measurement become increasingly important to large brands today, Ali will play a pivotal role in expanding our proprietary analytics capabilities, enabling customers to fully understand where and why campaigns are helping to achieve their marketing goals and ROI."

Mirian brings over 15 years of hands-on experience with the entire e-commerce funnel, from customer acquisition to engagement and conversion. Most recently, Ali co-founded the charitable ad platform, Chiefgood, which gives voice to great causes by connecting non-profits with volunteer designers and free ad space. In addition to Chiefgood, Mirian has held executive positions at Recyclebank and media giant IAC.

"I look forward to working closely with the product team to develop new technology solutions to our customers' most pressing marketing challenges," said Ali Mirian. "I've found that businesses face problems creating content that time and again is able to engage customers. Yet when they do make great content, they struggle to repeat that success because they are not properly analyzing the results. This is why I'm excited to help customers understand the kind of content that keeps customers inspired and coming back for more."

Mirian is based out of Collective Bias' New York City office.

About Collective Bias
Collective Bias® is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's 25 Most Promising Companies by Forbes.

Social Fabric® is Collective Bias' proprietary community of 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 80 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

Media Contact:
Mailena Urso
Collective Bias
[email protected]

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SOURCE Collective Bias

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