Collective Bias Announces SoFabU on the Road 2015

USA - English

Eleven-City Tour Kicks off January in Los Angeles - Offers Professional Education Events to Bloggers across the Country

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Dec 03, 2014, 09:00 ET

BENTONVILLE, Ark., Dec. 3, 2014 /PRNewswire/ -- Collective Bias, a shopper social media company, announced SoFabU on the Road today, a series of in-person educational seminars and events for bloggers and online influencers of all levels. Beginning in January 2015, SoFabU on the Road events will be hosted in 11 cities across the country. Registration is now open at sofabuontheroad.com.

SoFabU (Social Fabric University) is the online school created by Collective Bias to provide expert education to its extensive network of professional bloggers through online courses that help members increase influence, enhance content and grow their businesses. Now, for the first time ever, Collective Bias is bringing this education to influencers in-person through SoFabU on the Road 2015.

"As companies today are committing more resources to influencer marketing, we are equally committed to delivering ongoing education to the influencers in our network and beyond," said Bill Sussman, CEO of Collective Bias. "We decided that 2015 was the year to increase our reach when it comes to empowering bloggers to become better storytellers and, in turn, create the engaging stories that brands and retailers seek today."

SoFabU attendees will experience talks by leading experts in social media marketing and will participate in hands-on, interactive sessions that encourage on-the-spot learning. Educational seminars will be paired with entertaining city-specific adventures where attendees will put their newly acquired skills to use. Instructional tracks and adventures will include activities such as learning consumer food trends from a corporate chef to practicing photography skills on an exclusive tour.

SoFabU takes to the road on January 30 in Los Angeles, where speaker Alea Milham of Premeditated Leftovers will deliver a session titled, "How to Strategically use SEO and Social Media to Increase Traffic and Income." Attendees will learn how to quickly and efficiently improve posts during the writing process, optimize their site for ads, organically monetize posts and integrate social media strategy into the post creation process. Los Angeles' event is sponsored by Johnny Rockets, which is also the tour's National Lunch sponsor.

Additional SoFabU on the Road 2015 dates and locations include:

Miami, FL – February
Phoenix, AZ – March
Cincinnati, OH and Seattle, WA – April
Dallas, TX – May
New York, NY – June
Chicago, IL – July
Minneapolis, MN – August
Atlanta, GA – September
Bentonville, AR – October

For speaking or sponsorship opportunities, and to learn more about SoFabU on the Road, please visit sofabuontheroad.com. Keep up with SoFabU on the Road in real-time on Twitter (#SoFabUOTR) and register today.

About Collective Bias
Collective Bias is the only shopper social media company that solves shopper marketing problems by weaving together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Cincinnati and London, Collective Bias was named one of America's 25 Most Promising Companies by Forbes and a part of the Inc. 5000.

Social Fabric® is Collective Bias' proprietary community of shopping-focused influencers with an aggregate multichannel reach in excess of 130 million. For more information, please visit Collectivebias.com or find us on Facebook and Twitter.

Media Contacts:

Mailena Urso
Collective Bias
[email protected]

Sydney Fiorentino
SHIFT Communications
[email protected]

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SOURCE Collective Bias