Colgate-Palmolive Introduces New Colgate Total® Lasting White™ Mouthwash

NEW MOUTHWASH OFFERS A DUAL BENEFIT FOR CONSUMERS TO ACHIEVE A HEALTHY, WHITE SMILE

News provided by

Aug 11, 2014, 08:00 ET

NEW YORK, Aug. 11, 2014 /PRNewswire/ -- Colgate Total® expands its mouthwash portfolio of products with the addition of the new Colgate Total® Lasting White™ Mouthwash. Consumers want beautiful, whiter teeth without compromising the health of their teeth and now they can achieve both just by swishing! The new Colgate Total® Lasting White Mouthwash™ has a fluoride formula that helps re-mineralize enamel, fights tartar and freshens breath without the burn of alcohol. The new mouthwash also creates an invisible shield on teeth to help prevent stains from forming, so consumers can enjoy eating meals without worrying about future stains.

"Colgate has a long history of creating the most advanced products on store shelves today. We pride ourselves in listening to consumer wants and needs for products that allow them to maintain a healthy oral care routine while delivering a whitening benefit," said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "The addition of the Colgate Total® Lasting White™ Mouthwash helps consumers achieve a healthy white smile that lasts."

Colgate Total® Lasting White™ Mouthwash is available in the great tasting flavor of Polar Freshmint and can be purchased at mass retailers nationwide. For more information on Colgate Total® Lasting White™ Mouthwash, visit www.colgatetotal.com.

About Colgate Total^® Products
The Colgate Total® line features a broad portfolio of products that provide a range of oral care benefits. Each product has a formula that helps improve the health of your mouth, to make you confident you are taking better control of your oral care. Colgate Total® toothpaste has an antibacterial formula clinically proven to actively fight plaque germs for 12 hours. It is the only toothpaste both approved by the U.S. Food and Drug Administration (FDA) to prevent gingivitis* and accepted by the American Dental Association to fight plaque and gingivitis. Colgate Total® toothpaste also is the number-one toothpaste recommended most by dentists and hygienists. *Colgate Total^® toothpaste is approved through the New Drug Application Process. Not approved for the prevention or treatment of serious gum disease or other diseases.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures® , Colgate's global oral health education program, please visit http://www.colgatebsbf.com.

SOURCE Colgate-Palmolive