Colgate® Optic White® Partners with The Latin Recording Academy® to Share Bright Smiles and the Gift of Music at The 17th Annual Latin GRAMMY Awards®

USA - español

Leading Whitening Oral Care Brand Launches Online Sweepstakes to Give One Lucky Winner All-Expense Paid Trip to the Latin GRAMMY Awards®

News provided by

Colgate-Palmolive

Oct 11, 2016, 12:40 ET

NEW YORK, Oct. 11, 2016 /PRNewswire/ -- Colgate® Optic White® is excited to continue its partnership with The Latin Recording Academy® and expand ongoing efforts to bring bright, beautiful smiles to the 17^th Annual Latin GRAMMY Awards®. A popular beauty must-have among stars looking to dazzle on the red carpet, Colgate® Optic White® hopes to brighten this year’s awards show even more by giving music lovers nationwide the chance to experience the 17^th Annual Latin GRAMMY Awardsin person. The Biggest Night in Latin Music® will air live on Univision November 17, from 8–11 p.m. ET from the T-Mobile Arena in Las Vegas.

To bring the gift of music to life, Colgate® Optic White® launched an online sweepstakes on October 1 to give one lucky winner the trip of a lifetime to attend the 17^th Annual Latin GRAMMY Awardsin Las Vegas. Now through October 31, music lovers can visit OpticWhiteStyle.com to enter for their chance to win. The sweepstakes is open to residents of the United States. Official rules can be found at here.

“Colgate is thrilled to continue its partnership with The Latin Recording Academy for the Biggest Night in Latin Music,” said Carla Kelly, General Manager, Colgate-Palmolive, Multicultural Marketing. “Colgate understands that music is a passion point for the Latino community, and it continues to seek ways to connect and engage with music lovers nationwide. This sweepstakes will have one lucky winner smiling from ear to ear as it offers access to the 17^th Annual Latin GRAMMY Awards.^”

The Latin GRAMMY Awards® are dedicated to recognizing and honoring excellence in the recorded arts and sciences. It is the most prestigious event in Latin music as it highlights the yearly achievements of today’s biggest artists. Colgate® Optic White® has committed itself to supporting Latino heritage through music, a passion point for Hispanics, with its partnership with The Latin Recording Academy, in an effort to bring bright and beautiful smiles to music lovers nationwide.

Last month, Colgate® Optic White® partnered with The Latin Recording Academy to host the Latin GRAMMY® Acoustic Session in Los Angeles and gave fans the opportunity to get an up-close and personal experience with the most talented Latin musicians. For the past three years, Colgate® Optic White® has hosted beauty bars at numerous red carpet affairs, reminding Latinos that a smile is their best accessory.

To follow the conversation from the Latin GRAMMYs, see all of the #DesignerSmile looks and get a behind-the-scenes peek into The Biggest Night in Latin Music, follow @SonrisaColgate on Twitter and @OpticWhite on Instagram.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Fabuloso, Soupline, and Suavitel, as well as Hill's Science Diet, Hill's Prescription Diet and Hill's Ideal Balance. For more information about Colgate's global business, visit the Company's web site at colgatepalmolive.com. To learn more about Colgate's global oral health education program, Bright Smiles, Bright Futures™, please visit colgatebsbf.com.

The Latin Recording Academy is an international, membership-based organization comprised of Spanish- and Portuguese-speaking rcording artists, musicians, songwriters, producers and other creative and technical recording professionals. The organization is dedicated to improving the quality of life and cultural condition for Latin music and its makers. In addition to producing the Latin GRAMMY Awards to honor excellence in the recorded arts and sciences, The Latin Recording Academy provides educational and outreach programs for the Latin music community either directly or through its Latin GRAMMY Cultural Foundation^®. For more information about The Latin Recording Academy, please visit LatinGRAMMY.com. For breaking news and exclusive content, follow us at: Twitter, Facebook , Instagram, Vine, Periscope, YouTube, Pinterest, Google+ and Tumblr.