Colgate Expands Its Kids Oral Care Regimen With Colgate® Kids Mouthwashes

Kids Head Back to School with a Healthy Smile

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Sep 15, 2014, 09:00 ET

NEW YORK, Sept. 15, 2014 /PRNewswire/ -- Colgate is proud to introduce its first line of kids' mouthwashes, expanding on its portfolio of toothpastes and toothbrushes designed specifically for kids. The new Colgate® Kids Mouthwash is an anti-cavity fluoride rinse that helps strengthen enamel and cleans the whole mouth, swishing away particles brushing may miss.

The new Colgate® Kids Mouthwash helps make it easy for parents to develop a healthy oral care routine for their children at an early age. The anti-cavity rinse is available in fun colors and great tasting flavors like Bubble Gum Swirl and Turtle Power™ Fruit®, which features the popular Teenage Mutant Ninja Turtles characters. With the addition of the new Colgate Kids® Mouthwash, Colgate now offers a full regimen of products featuring the Teenage Mutant Ninja Turtles, including toothpaste and toothbrushes, so that now your kids can brush and rinse with their favorite characters!

"At Colgate, we're committed to providing products that fit into people's daily lives and improve mouth health for everyone in the family," said Philip Durocher, Vice President and General Manager, U.S. Oral Care Marketing, Colgate-Palmolive. "It's important for kids to adopt healthy oral care habits at an early age and the new Colgate® Kids Mouthwash helps parents make brushing and rinsing a fun part of kids' daily routines."

Colgate® Kids Mouthwash is available in Turtle Power™ Bubble Fruit® and Bubble Gum Swirl flavors. The 16.9oz (500mL) bottle has a suggested retail price of $3.49 and is available at mass retailers nationwide.

For more information on Colgate® Kids Mouthwash and the entire regimen of kids products visit http://www.colgate.com/kids.

About Colgate-Palmolive
Colgate-Palmolive is a leading global consumer products company, tightly focused on oral care, personal care, home care and pet nutrition. Colgate-Palmolive sells its products in over 200 countries and territories around the world, under such internationally recognized brand names as Colgate, Palmolive, Mennen, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet. For more information about Colgate-Palmolive's global business, visit the Company's website at www.Colgate.com. To learn more about Colgate Bright Smiles, Bright Futures® , Colgate's global oral health education program, please visit http://www.colgatebsbf.com.

SOURCE Colgate-Palmolive