ColectivaLatina's Erin Conrad to Discuss Best Practices for Multicultural Brand-Blogger Collaboration at Hispanicize 2014

USA - English

• Latin America - español

BENTONVILLE, Ark., March 27, 2014 /PRNewswire/ -- Collective Bias, a shopper social media company, announced today that Erin Conrad, head of its new Hispanic social network ColectivaLatina, will participate in a panel discussion at Hispanicize 2014, taking place in Miami, Florida, April 1-4.

The panel titled: "The Rules of Engagement 2014: The Annual Update on How Brands and Agencies Can Effectively Engage and Collaborate with Latino and Multicultural Bloggers," will explore the latest best practices of the Latino brand-blogger relationships and showcase recent case studies of successful brand-blogger campaigns. Attendees will learn about which types of brands are investing more in the Latino blogosphere; their expectations, requests and metrics; and the differences between working with individual bloggers versus blogger networks.

Erin Conrad is Collective Bias' Hispanic Marketing Specialist and Senior Manager of the company's newly launched ColectivaLatina influencer network. ColectivaLatina is a community of influencers within the Collective Bias Social Fabric that are focused on producing high-quality content with the Latino shopper in mind.

This niche network now allows advertisers to reach market influencers, including those in the Hispanic community, by generating authentic, culturally relevant content that drives sales. Comprised of several hundred Hispanic shopper experts with a combined reach of over 12 million viewers, the ColectivaLatina community creates stories in both Spanish and English for brands and retailers seeking bilingual and multicultural social media content marketing campaigns.

About Collective Bias
Collective Bias is the first shopper social media company that weaves together organic social content with engaging, real-life stories to generate millions of impressions, increased share of voice, SEO and retail sales for brands and retailers. Top brands such as Tyson, Nestle and Duane Reade rely on Collective Bias to sell their stories socially. Based in Bentonville, Arkansas, with satellite offices in New York City, Chicago, Minneapolis, San Francisco, Toronto and London, Collective Bias was named one of America's Most Promising Companies by Forbes.

Social Fabric® is Collective Bias' proprietary community of nearly 3,000 shopping-focused influencers with an aggregate multichannel reach in excess of 80 million. For more information, please visit Collectivebias.com or find on Facebook and Twitter.

Contact:

Mailena Urso
Collective Bias
[email protected]
479-414-5819

Ben Shannon
SHIFT Communications
[email protected]
617-779-1886

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SOURCE Collective Bias