Coldwell Banker Real Estate Teams Up with Adopt-a-Pet.com for Homes for Dogs National Pet Adoption Weekend

Adoption Event Will Help Coldwell Banker Real Estate Reach Goal of Finding Homes for 20,000 Adoptable Dogs this Year

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Jul 20, 2015, 06:00 ET

MADISON, N.J., July 20, 2015 /PRNewswire/ -- Between six million and eight million homeless pets enter shelters every year. That's why Coldwell Banker Real Estate LLC, the original real estate startup founded in 1906, is teaming up with Adopt-a-Pet.com to organize the Homes for Dogs National Pet Adoption Weekend.

This nationwide event builds on the success of the "Homes for Dogs Project," a national campaign hosted by Coldwell Banker^® and Adopt-a-Pet.com that aims to find homes for 20,000 adoptable dogs in 2015. On August 1-2, Coldwell Banker offices in communities across the United States, along with shelters and rescue groups in the Adopt-a-Pet.com network, will join forces for one of the largest adoption events of the year.

"It's shocking to think of how many homeless dogs enter shelters each year," said Sean Blankenship, chief marketing officer for Coldwell Banker Real Estate LLC. "So many of us at Coldwell Banker are dog lovers -- that's why we launched this program. Between our 86,000 affiliated sales associates and the 15,000 Adopt-a-Pet.com shelters, we're hoping that we can truly make a difference through a major adoption event."

Coldwell Banker Real Estate launched the "Homes for Dogs Project" in February 2015 with the brand's national television commercial, "Home's Best Friend," which aired on the 87th Academy Awards. The ad spot featured half a dozen real rescue dogs, such as Max, who was adopted in 2014 after being spotted on Adopt-a-Pet.com.

"We were thrilled when Coldwell Banker Real Estate came to us about this campaign," said Abbie Moore, executive director of Adopt-a-Pet.com. "Together, we know we can make an impact on communities across the country."

To find a list of pet adoption events, please visit http://www.adoptapet.com/homesfordogs.

About Adopt-a-Pet.com
Adopt-a-Pet.com is North America's largest non-profit pet adoption website. We help over 15,000 animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies advertise their purebred and mixed breed pets for free to millions of adopters each month. Sponsored by the pet lovers at Purina, Bayer AnimalHealth LLC, and the Petco Foundation we help homeless dogs, cats, and even rabbits and other animals go from alone to adopted. But we don't stop there. Adopt-a-Pet.com also provides valuable information on the human/companion animal relationship to help keep pets healthy and successfully living in their loving homes. Visit our Facebook page and blog for supportive content and articles, and our YouTube channel for entertaining and informative pet training videos, all produced by our staff of experts in animal training and behavior, as well as human psychology.

About Coldwell Banker Real Estate LLC
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate brokerage services. Coldwell Banker Real Estate is the oldest national real estate brand and franchisor in the United States, and today has a network of approximately 3,000 independently owned and operated franchised broker offices in 43 countries and territories with more than 86,000 independent sales professionals affiliated with the network. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings, the first to offer sellers to tell their stories on property listings through Homeowners Notes and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location^SM YouTube channel. Coldwell Banker Real Estate has also harnessed the power of technology and data bringing the two together for affiliated sales associates with the brand's exclusive CBx iPad application, which details traits and characteristics of a home's potential buyers. The brand also utilizes Zap to manage leads and help buyers and sellers customize their experience. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program delivering exceptional experiences for all consumers served.

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