Coldwell Banker Brand Strengthens Presence In Mid-South With Addition Of Prudential Collins-Maury In Memphis

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Feb 13, 2014, 09:00 ET

MADISON, N.J., Feb. 13, 2014 /PRNewswire/ -- Coldwell Banker Real Estate LLC today announced that Prudential Collins-Maury Realtors, based in Collierville, Tenn., has converted to the Coldwell Banker® franchise system. The firm, which now does business as Coldwell Banker Collins-Maury Realtors, has approximately 100 agents in three offices serving the greater Memphis market.

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Founded in 1987 and led by President and Chief Executive Officer Doug Collins, Coldwell Banker Collins-Maury had its best year ever in 2013 with annual sales volume exceeding $243 million.

"We exercise considerable diligence in our evaluation of firms to whom we award affiliation, and over a period of several months it became abundantly clear that Coldwell Banker Collins-Maury would prove an exceptional representative of our brand," said Budge Huskey, president and chief executive officer of Coldwell Banker Real Estate. "Doug and his management team have built an outstanding reputation in Memphis and within the industry at large, and we look forward to collectively expanding the Coldwell Banker brand's presence by providing exceptional service to residents of the metro Memphis market."

"I started the process of exploring affiliation with the Coldwell Banker brand over the last six months and included our management team in the process," said Collins, past president of the Memphis Area Association of REALTORS®. "We were all greatly impressed by the brand's leadership led by Budge, its consumer focus and its emphasis on technology."

About Coldwell Banker^®Since 1906, the Coldwell Banker^® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 84,000 agents working in approximately 3,000 offices in 51 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand with an iPad app, the first to augment its website www.coldwellbanker.com for smart phones, the first to create a iPhone application with international listings and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On Location(SM) YouTube channel. The Coldwell Banker System is a leader in niche markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International^® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Coldwell Banker is a subsidiary of Realogy Holdings Corp. (NYSE: RLGY), a global leader in real estate franchising and provider of real estate brokerage, relocation and settlement services.