Colangelo Management Team Completes Purchase of Agency

DARIEN, Conn., Sept. 13, 2018 /PRNewswire/ -- Colangelo, the marketing agency focused on Brand Attachment, announced today that it has completed its re-purchase from The DAS Group of Companies. The sale, terms of which are private, will result in ownership of the strategic shop by Colangelo's Managing Partners, Alyson Tardif and Don Growhoski.

"We are excited about the next chapter in our growth and look forward to continuing to develop state-of-the-art client service offerings while fostering an exciting and collaborative work environment for our team members," said Alyson Tardif, Colangelo Managing Partner.

Colangelo is known for its expertise in Brand Attachment. Their science-driven process uncovers human behaviors, rituals, and truths that have existed for thousands of years—and finds strategic solutions that make client marketing dollars work harder and smarter. "Ninety percent of all purchase decisions are first made in our unconscious –this is where Brand Attachment lives," said Don Growhoski, Managing Partner, Colangelo.  "We're able to unlock the true meaning of a brand and attach it to deep human desires through a branded engagement. This allows our clients to build their brand's value as opposed to forever discounting it."

About Colangelo
Colangelo is a Connecticut-based marketing agency. We help our clients succeed by connecting their brands to the hearts and minds of consumers. We do this by humanizing brands through our proprietary methodology, Brand Attachment. As brand behaviorists, we start by understanding brand behavior first, and human behavior second. This approach allows us to control buying behavior, giving brands more than a reason to believe, rather a reason to belong. Brand Attachment enables brands to do more than simply attract consumers – it attaches them. For more information, please visit www.Colangelo-sm.com or contact Alyson Tardif at [email protected].

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SOURCE Colangelo