Coinstar, Inc. Appoints MWW Group as Corporate Communications Agency of Record
Automated Retail Leader, with Brands including redbox and Coinstar, Taps MWW Group for Corporate Brand Communications
NEW YORK, Sept. 29, 2011 /PRNewswire/ -- MWW Group (www.mww.com), one of the top-ten global independent public relations firms, announced today that it has been selected as agency of record for Coinstar, Inc. (NASDAQ: CSTR) (www.coinstarinc.com), a recognized leader in automated retail solutions. Coinstar, Inc. serves consumers via approximately 33,300 redbox® self-service DVD kiosks and 18,900 Coinstar® coin-counting kiosks.
As corporate communications agency of record, MWW Group will partner with Coinstar, Inc. to elevate the company's profile as the automated retail industry leader. The assignment will draw upon MWW's global corporate communications team whose expertise includes corporate reputation, executive eminence, financial media relations, employee communications, crisis communications and corporate social responsibility.
"Coinstar, Inc.'s commitment to innovation, retail partnerships and consumer value are helping to shape the future of automated retail," said David Herrick, executive vice president and general manager of MWW Group's New York office. "Our team will work with Coinstar, Inc. to share its vision for the future of the category as it continues to strengthen its leadership position."
"MWW Group is the ideal partner as we continue to grow and tell our leadership story more broadly," said Marci Maule, public relations director of Coinstar, Inc. "They demonstrated an understanding and enthusiasm for our business that will help us communicate the power of our brands, strength of our partnerships and drive for continued innovation in automated retail."
About Coinstar, Inc.
Coinstar, Inc. (NASDAQ: CSTR) is a leading provider of automated retail solutions offering convenient services that make life easier for consumers and drive incremental traffic and revenue for retailers. The company's core automated retail businesses include the well-known redbox® self-service DVD rental and Coinstar® self-service coin-counting brands. The company has approximately 33,300 DVD kiosks and 18,900 coin-counting kiosks in supermarkets, drug stores, mass merchants, financial institutions, convenience stores, and restaurants. For more information, visit www.coinstarinc.com.
About MWW Group
MWW Group is one of the nation's top mid-sized public relations firms and one of the ten largest independent global agencies. The company is industry-recognized for its work in consumer lifestyle marketing, digital marketing and social media, corporate communications, public affairs and government relations, consumer technology, healthcare and visual branding.
Through its "Network PR" approach, MWW Group helps its clients re-architect the conversation surrounding their brands to increase trust and relevance and drive action among key stakeholders. Among its numerous awards for client work, the agency has been recognized as 2011 "Midsize Agency of the Year" and 2010 "Strategic PR Agency of the Year" by the Holmes Report and has received accolades from PR News for "Team of the Year," "Digital Firm of the Year" and "Top Places to Work in PR."
To learn more about MWW Group, visit www.mww.com, Facebook, Twitter and LinkedIn.
SOURCE MWW Group
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