Cohn & Wolfe Adds Three New Clients to Thriving Technology Practice

NEW YORK and SAN FRANCISCO, May 5 /PRNewswire/ -- Cohn & Wolfe, a leading global communications agency, has been hired by Grid Net, Neato Robotics and Wellcore to lead brand-building campaigns for each of their pioneering technologies.

Cohn & Wolfe's Global Technology Practice will lead each campaign, with support from the agency's Corporate, Consumer and Healthcare teams, to establish credibility, build buzz and broaden awareness with targeted audiences and influencers.

"Smart Grid computing, household robots and wellness products may not have an obvious tie, but each of these clients was essentially looking for the same thing: an understanding of their technology, and the insight and creativity to identify, engage, and ultimately, change the lives of their core audiences," explains Claudia Carasso, Executive Vice President and Global Technology Practice Leader for Cohn & Wolfe.

Headquartered in San Francisco and serving more than 50 markets around the world, Cohn & Wolfe's Global Technology Practice combines purpose-driven creativity, brand marketing acumen, and world-class digital media skills with expertise in a wide range of technology sectors including green tech, healthcare IT, consumer electronics, enterprise IT, mobile and wireless, professional services and outsourcing, and digital. Its client roster includes companies across the technology landscape from start-ups to marquee brands such as Microsoft and Panasonic Corporation. Most recently, the practice received PRWeek's "Technology Campaign of the Year" award for its Extreme Pro launch for SanDisk.

"We're driven by a whole-brain approach to marketing technology," says Carasso.  "A left-brain approach built on sector experience and an understanding of technology, supercharged by our right-brain approach to creativity and brand-building."

About Grid Net

Grid Net is a leading global real-time Smart Grid and Smart Home software platforms provider for utilities, partners, and customers. The Grid Net platform is designed to integrate substation automation, distribution automation, smart meters, demand response, load management, and home automation capabilities to increase grid reliability, energy efficiency, renewable energy use, and customer satisfaction while reducing operating costs. Grid Net's all-IP platform is utility-grade reliable, scalable and built to meet regulatory and governmental Smart Grid interoperability and cyber-security standards. Headquartered in San Francisco, California, with offices in Sydney, Australia, Grid Net is backed by world class investors Braemar Energy Ventures, Catamount Ventures, GE Energy Financial Services and Intel Capital. To learn more, visit Grid Net.

About Neato Robotics

Based in Silicon Valley, Neato Robotics, Inc. is a venture-funded start-up that was founded on the idea that it's possible to create robots that are smart enough to perform household chores as intelligently and efficiently as a human. Neato Robotics is dedicated to improving consumers' lives, allowing them to spend less time cleaning and more time with their families and friends. The team of Neato engineers has squeezed innovation from commodity computing products - creating a smarter and more powerful robot vacuum cleaner than any previously seen on the market.

About Wellcore

Headquartered in San Jose, CA, Wellcore Corporation's mission is to develop wireless products and services that improve wellness, safety and security for people. The company was founded in 2007 by leaders in the wireless industry, inspired to build technology that uses motion detection and advanced pattern recognition to help improve everyday life. Wellcore unveiled its first product, targeted at the aging population, at the 2010 Consumer Electronics Show. Products addressing a broad range of market segments will follow.

About Cohn & Wolfe

Cohn & Wolfe is a strategic public relations agency dedicated to creating, building and protecting the world's most prolific brands. With offices around the world, the agency is committed to breaking new ground in the delivery of cross-channel media strategies, creative programming, and practice area excellence.

Cohn & Wolfe is recognized year after year by clients and the industry for excellence in creativity, client service, digital communications, media strategy, senior management and strategic counsel. Cohn & Wolfe also consistently ranks among the top "Best Agencies to Work For" in an annual, industry-wide employee survey. For more information, visit: www.cohnwolfe.com. Cohn & Wolfe is part of WPP (Nasdaq: WPPGY), one of the world's largest communications services group.

SOURCE Cohn & Wolfe

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