Cognizant Named a "Strong Performer" in Digital Asset Management For Customer Experience by Leading Independent Research Firm

TEANECK, N.J., Aug. 30, 2016 /PRNewswire/ -- Cognizant (NASDAQ: CTSH) today announced that the company was recognized as a Strong Performer in The Forrester Wave™: Digital Asset Management (DAM) For Customer Experience, Q3 2016, by Forrester Research Inc. Cognizant was among the select companies invited to participate in the independent report, which assessed the 12 most significant DAM vendors across 33 criteria. The report evaluated Cognizant's assetSERV™, a pre-configured, end-to-end DAM platform solution, designed to improve brand management and asset distribution as well as providing secure access and seamless integration with existing IT tools.

"Large, global firms benefit from this high-touch combined services/software model, and customer references were some of the most positive of any vendor in this Forrester Wave," the Forrester report states about Cognizant. "The product's capabilities are robust, particularly in library services and the ability to support multiple deployment models."

assetSERV increasingly is being adopted by market-leading brands across industries as they transform their infrastructures to provide more robust digital offerings. Leveraging assetSERV, these enterprises are streamlining their DAM and realizing higher end user engagement by providing richer brand experiences. In addition, they are lowering costs through asset re-use and with assetSERV's flexible, scalable deployment options as a cloud-based as-a-service, on-premise, or hybrid solution.

"Avocados from Mexico (AFM) selected assetSERV as its DAM platform of choice, after comparing it to several others in the marketplace, because of assetSERV's unique value proposition and cloud delivery approach," said Miguel Molina, CFO of Avocados from Mexico. "As a leader in DAM technology applications, the assetSERV platform fulfills all the short- and long-term needs of AFM. And, given the support and backing of the larger Cognizant organization, deploying assetSERV gives AFM a great partnership with a recognized industry leader."

"Digital assets are powerful strategic assets if managed effectively. Forward-thinking enterprises recognize that basic DAM isn't enough to enhance their brand and drive customer engagement," said Sean Middleton, President of Cognizant's Emerging Business Accelerator. "They demand an end-to-end solution that is flexible, scalable, and secure in order to provide a superior digital experience and optimize the return on their digital spend. We're pleased to be working with some of the world's best known brands to achieve these goals using assetSERV, and we believe being named a strong performer in the Forrester Wave for DAM underscores our commitment to our clients in providing an effective solution to meet their needs."

Read The Forrester Wave™ for Digital Asset Management (DAM) For Customer Experience, Q3 2016 report here.

To learn more about assetSERV™, visit Cognizant.com here.

About Cognizant
Cognizant (NASDAQ: CTSH) is a leading provider of information technology, consulting, and business process services, dedicated to helping the world's leading companies build stronger businesses. Headquartered in Teaneck, New Jersey (U.S.), Cognizant combines a passion for client satisfaction, technology innovation, deep industry and business process expertise, and a global, collaborative workforce that embodies the future of work. With over 100 development and delivery centers worldwide and approximately 244,300 employees as of June 30, 2016, Cognizant is a member of the NASDAQ-100, the S&P 500, the Forbes Global 2000, and the Fortune 500 and is ranked among the top performing and fastest growing companies in the world. Visit us online at www.cognizant.com or follow us on Twitter: Cognizant.

Logo - http://photos.prnewswire.com/prnh/20110329/NY67603LOGO

SOURCE Cognizant

Related Links

http://www.cognizant.com