Coco's Bakery Restaurant Hires Ad Agency

CARLSBAD, Calif., May 30, 2013 /PRNewswire/ -- After years of ordering in-house for its advertising, the popular family dining chain Coco's Bakery Restaurant is going outside by naming DeVito/Verdi West to handle its marketing message.

Coco's, the popular family dining chain of 112 restaurants throughout Southern California and parts of Arizona and Nevada, is looking to elevate its awareness perception among consumers, and better communicate a quality message around its entrees and fresh-baked desserts.

The marketing assignment will initially call for a series of television commercials and digital advertising elements scheduled to commence in early June.  The TV spots will air initially in the San Diego and Los Angeles markets.

"It's paramount that Coco's gets the credit for the quality and freshness of its menu items," said Ellis Verdi, president of DeVito/Verdi.  "It's an incredibly competitive environment in Southern California, so it's imperative that this restaurant raises its awareness and makes its commitment to quality a well-known fact among all diners."

DeVito/Verdi West, based in San Diego, is the West Coast arm of the award-winning New York shop DeVito/Verdi.  This marks the fourth major new account for the nascent agency, which opened its doors less than one year ago.  Since opening two years ago, DeVito/Verdi West has garnered marketing assignments from Varian Medical Systems, Scripps Health, and Anna's Linens.

Coco's Bakery Restaurant traces its heritage back to 1948 and the establishment of a small seaside shack along the Pacific Coast Highway in Corona de Mar, called The Snack Shop.  That little restaurant slowly grew to more and more outposts along the coast, and eventually became Coco's, specializing in traditional American favorites and delicious bakery items.  Today, Coco's is part of Catalina Restaurant Group, which is wholly owned by Zensho Holding Co., LTD., one of the largest restaurant companies in the world.

About DeVito/Verdi
DeVito/Verdi, a privately held company, has been recognized as one of the most exceptional creative agencies in the industry.  Its lengthy list of industry awards includes the top prizes at the Clios, Radio Mercury, Cannes, Andy, Addy and One Show award ceremonies.

DeVito/Verdi is an idea-driven agency that employs traditional and non-traditional approaches to achieve creative excellence.  The agency has developed a strong digital expertise to broaden and complement its longstanding creative reputation.

DeVito/Verdi strives for excellence and maintains a unique level of prestige within the advertising industry, as evidenced by its work for such clients as Kohl's, Legal Sea Foods, North Shore/Long Island Jewish Health System, The National Association of Broadcasters, Daffy's, Sony, Canon, Duane Reade Drug Stores, BMW, Varian Medical Systems, Esquire Magazine, Men's Wearhouse, TimeOut Magazine, Grey Goose Vodka, EPC Cigar Co., eCampus, SteinMart, Reebok, Hotwire.com, Office Depot, Appleton Rums, Pepsi/SOBE, Corazon Tequila, Empire Kosher Chicken, Acura, Massachusetts General Hospital, Abington Memorial Hospital, CarMax, Sports Authority, For Eyes Optical and others.  For more information on DeVito/Verdi, visit www.devitoverdi.com.

SOURCE DeVito/Verdi