Coconut Kidz Introduces New Name and Logo to Update Brand
New Look Designed to Appeal to Parents, Teens and Tweens
MIRAMAR BEACH, FL, March 18, 2015 /PRNewswire/ - Coconut Kids and Toys & Treasures has updated their brand in order to have a more whimsical, fresh, fun and modern look and feel. The company also presented a new logo and name in an announcement made today by The Sandestin Family Retail Shops. The new name is Coconut Kidz Children's Apparel and Toys and showcases the best and most fashionable brands from newborn to teen and everything in between.
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"In early 2014, we combined Coconut Kids and Toys & Treasures under one roof. This combination and freshening up of the look and feel of the store created the ultimate shopping experience for children," said Sara Becnel, Executive Director, Sandestin Golf and Beach Resort. "Now, in order for our brand to be reflected in all elements of our store, we also made the decision to implement a fresh new logo and to drop the Toys & Treasures name, as we felt it was not necessary to have two names under one roof. We kept the name for one year so that our guests would know Toys & Treasures had not closed, but now it is time for the new logo and name to be revealed. We will still have the same great selection of clothing and toys from the brands you all know and love."
The most distinctive part of the new Coconut Kidz brand is the colorful, playful and easily recognizable logo. The loveable monkey that has always defined Coconut Kidz as a brand has been updated and made modern, becoming a more distinctive symbol for brand recognition and will easily appeal to parents, younger children, tweens and teens. Plus, the logo colors – shades of purple, pink, green and turquoise – align with the in-store colors and reinforce brand awareness. Visitors will easily notice the changes when shopping as the color scheme flows through the store and matches the stripes on the store's ceiling. The changing of the letter "s" to "z" in Coconuts Kidz is a subtle change, but reflects the playfulness of the new look, logo and brand.
With an amazing selection of children's clothing and fantastic toys under the same roof, it has become a one-stop shopping destination. The toy selections really bring the "fun" element with mounds of Ty Beanie Boos and Frizzys, and an Animaland Station where kids can build their own stuffed animal. There are also toys for the beach, plus Hello Kitty, Adora Dolls, Barbies, action figures from Batman to the Avengers, and other exclusive toys that cannot be found just anywhere.
For easy shopping, one side of the store is for the girls while the other is for the boys, and toys and clothing are merchandised together. Even if you have a little princess, take the time to wander to the boy's side to discover our large selection of stuffed animals. Stop by the whimsical boutique and experience the big top circus tent with the striped ceiling and interesting decor elements.
"Our goal is to create the finest shopping experience for all ages and for all of our locals, visitors, resort guests and Sandestin home-owners," said Becnel. "We just enjoyed a record-breaking 2014, and with an added focus and a new brand for Coconut Kidz, we anticipate another great year for the Sandestin Family Retail Shops."
Some of the other featured brands at Coconut Kidz include: Adora, Animaland, Babiators, Bailey Boys, Blu by Blu, Chooze Shoes, Douglas, Fisher Price, Flap Happy, Glitter Tattoos, GNU, Gossip Girl Swim, Hatley, Haven Girl, Hello Kitty, Hula Star Swim, iPlay, J Bailey, Kissy Kissy, Kidorable, Lemon Loves Lime, Le Top, Lucky, Magnolia Baby, Mattel, Mud Pie, Penny Candy, Roxy, Southern Marsh, Southern Tide, Tea, Teething Bling, Tidewater Sandals, TKEES, Toysmith, Ty stuffed animals, Waboba, Wes & Willy, Wee Ones Bows, Wubbanubs, plus many more from which to choose.
Coconut Kidz and the rest of the The Sandestin Family Retail Shops recently earned a clean sweep of the 2015 Best in Destin retail awards. The awards included: Best Children's Clothing, Coconut Kidz; Best Men's Clothing and Best Place to Spoil Him, Island Clothiers; Best Toy Store, Toys & Treasures; and Best Women's Clothing, Barefoot Princess.
In order to allow out of town customer to shop the Sandestin Family Retail Shops while at home, the organization plans to unveil a new online store. ShopSandestin.com is expected to launch in May, offering a wide variety of the latest styles and brands from Barefoot Princess, Island Clothiers, Sandestin Clothing Company, as well as, Coconut Kidz Children's Apparel and Toys.
Coconut Kidz is located in the Village of Baytowne Wharf at Sandestin Golf and Beach Resort. To learn about the latest news, offers and special events at the Sandestin Family Retail Shops including Barefoot Princess, Island Clothiers, Sandestin Clothing Company and Coconut Kidz, like them at Facebook.com/ShopSandestin, or follow them on Instagram @ShopSandestin. If you are looking for something specific, call Coconut Kidz at 850.351.1800.
For more information about the Sandestin Family Retail Shops visit Sandestin.com. For the latest news, offers and special events, join them on Facebook, or follow via Instagram.
About The Sandestin Family Retail Shops
Sandestin Golf and Beach Resort is a 2,400-acre destination resort located on Northwest Florida's Gulf Coast, between Pensacola and Panama City. The Village of Baytowne Wharf, located at the center of the resort, is a 28-acre pedestrian village filled with more than forty restaurants, shops, boutiques and nightlife venues. The Sandestin Family Retail Shops include Island Clothiers, Barefoot Princess, Coconut Kidz and Sandestin Clothing Company. The Sandestin Family Retail Shops are located in the Village of Baytowne Wharf at 9100 Baytowne Wharf Blvd., Destin, Florida 32550. Their phone number is (850) 351-1806 Visit Sandestin Retail Shops online at: http://www.sandestin.com/ExploreSandestin/Shopping/SandestinFamilyRetailShops.aspx
About Sandestin Golf and Beach Resort
Sandestin Golf and Beach Resort is a major destination for all seasons and all ages, and was named the #1 resort on Florida's Emerald Coast. The resort invites guests to a world of 2,400 acres and 30 charming neighborhoods featuring more than 1,300 Destin vacation rentals, condominiums, villas, town homes and the best in Destin hotel accommodations. As a member of Visit South Walton and Visit Florida, the resort features more than seven miles of beaches and pristine bay front, four championship golf courses, 15 world-class tennis courts, 19 swimming pools, a 113-slip marina, a fitness center and spa, meeting space and The Village of Baytowne Wharf, a charming pedestrian village with events, shopping, dining and nightlife. People are invited to download Sandestin's APP for iPhone and Android devices, or become a Facebook Fan or Twitter follower for the latest events and news.
SOURCE Sandestin Golf and Beach Resort
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