COCOLAB Launches on Target.com -- Expanding Reach of Their Joyful, Dentist-Designed Oral Care To Millions More

LOS ANGELES, July 15, 2025 /PRNewswire/ -- COCOLAB, the cult-favorite oral wellness brand founded by sisters Dr. Chrystle Cu (a practicing dentist) and Catherine Cu (an artist), is proud to announce its official launch on Target.com. Shoppers will now be able to purchase COCOLAB's top-performing, joy-sparking oral care essentials directly from one of the nation's most beloved retailers.

What sets COCOLAB apart is its unique blend of science, design, and joy. Every product is dentist-designed and backed by clinical research to deliver real results. The brand's high-performance formulas and tools—like its 500+ fiber woven floss that's four times more effective than non-woven alternatives, electric brush refills, and nano-hydroxyapatite (nHA) toothpaste—are built to elevate daily routines. COCOLAB is also deeply joy-driven, with scents and flavors inspired by food, travel, and nostalgia to create a sensorial experience. At its core, the brand is planet-friendly, using recycled ocean plastic, FSC-certified paper, and refillable packaging across its line. And with thoughtfully crafted, inclusive design, COCOLAB is redefining oral hygiene as a beautiful, empowering ritual, not a chore.

The debut assortment on Target.com includes a variety of COCOLAB's bestsellers:

• Cocofloss 33yd Refillable Floss (MSRP: $9.99) – Available in signature scents: Mint, Coconut, Cara Cara Orange and Strawberry
• Cocofloss 33yd 2-Pack Refills (MSRP: $17.99) – Sustainable floss refills in Mint and Coconut
• Cocobrush Toothbrushes (MSRP: $9.99) – Ultra-soft, high-bristle-count brushes in Pink and Blue
• Kids Reflosser & Floss Set (MSRP: $17.99) – Kid-friendly design for healthy habits at any age, available in 33yd Confetti Cake scent
• Electric Brush Refills (MSRP: $24.49) – For an effective, elevated daily clean

"At COCOLAB, we believe oral care should feel good and do good," says Dr. Chrystle Cu, co-founder and CEO. "Launching on Target.com brings our joyful, high-performance products to a wider community of self-care seekers looking for clean ingredients, refillable formats, and a little more fun in their routines."

Visit https://www.target.com/b/cocolab/-/N-q643lejqeh9 for more information.

About COCOLAB
Founded by sisters Dr. Chrystle Cu and Catherine Cu, Cocolab is a new kind of oral care that aims to delight with dentist-designed products that work, rebuild, and nurture your oral health and overall wellbeing.

SOURCE COCOLAB