CocoaVia® Brand Extends Commitment to Heart Health with Renewed Lead Sponsorship of Woman's Day Red Dress Awards

GERMANTOWN, Md., Feb. 1, 2017 /PRNewswire/ -- Mars Symbioscience announced today that its CocoaVia® brand is extending its commitment to healthy hearts as the lead sponsor of the 14^th Annual Woman's Day Red Dress Awards for the second year in a row. The event – hosted on February 7, 2017 at The Appel Room at Frederick P. Rose Hall, home of Jazz at Lincoln Center in New York City—recognizes doctors, researchers and advocates who are making a positive impact in the fight against heart disease.

During the ceremony, the brand will honor Dr. Holly Andersen with the 2017 CocoaVia® Healthy Heart Award. As a leading authority on preventative cardiology, she has devoted her work to treating, educating and increasing heart screenings for women. Dr. Andersen is a worthy recipient of this award, with credentials that include serving as the medical advisor for Women's Heart Alliance and an Associate Professor of Clinical Medicine at Weill Cornell College.

"Woman's Day and the CocoaVia® brand have a shared mission of raising awareness of the measures that women can take to help support their own health, which is why we have extended our support as the lead sponsor for a second year," said Julie Talbot, Marketing & Sales Director of Mars Symbioscience, makers of CocoaVia®. "For more than 20 years, Mars, Incorporated has been a leader in cocoa flavanol research, working in collaboration with world-class scientists to uncover how cocoa flavanols can contribute to overall health. These scientists are making exciting discoveries that have the potential to benefit human health for years to come."

Continuing the sponsorship of the Red Dress Awards is a natural extension of the brand's commitment to supporting health and educating consumers on the many ways individuals can help maintain a healthy heart. Numerous scientific studies have demonstrated that the cocoa flavanols in CocoaVia® daily extract supplement, which are found naturally in cocoa beans, promote healthy blood flow from head to toe†. Healthy blood flow is an important part of supporting the health of our total cardiovascular system, which helps us stay at our best for years to come.

"The Red Dress Awards bring together some of the country's greatest minds in the fields of heart health and living a healthy lifestyle," said Dr. Lori Mosca, an expert in preventative cardiology, a pioneer of the Go Red movement and a recipient of the Woman's Day Red Dress award in 2004. "It's the ideal platform to show a wide range of women how small modifications in what they do every day can make a difference.  A bit more activity, an additional serving of your favorite fruit or vegetable, and even the simple addition of cocoa flavanols to your diet can collectively work together to support our heart health."

CocoaVia® supplement comes in two convenient forms, capsules and powdered stick packs, making it easy to add into your daily routine. The powdered stick packs are available in Original, Unsweetened and Sweetened Dark Chocolate, and Cran-Raspberry flavors and are easy to mix into your favorite foods, smoothies, yogurts, and hot or chilled drinks.

Visit www.CocoaVia.com for more information about the healthy heart benefits of cocoa flavanols and CocoaVia® supplement.

For more information on the Red Dress Awards, visit www.womansday.com/red-dress-awards.

Dr. Lori Mosca is a paid educational consultant for the CocoaVia® brand.

†This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

About Mars Symbioscience
Pioneering some of the most innovative and breakthrough fundamental scientific research, and with sustained funding from Mars, Incorporated, Mars Symbioscience was established in 2005 as an internal technology-based health and life sciences venture area to develop and commercialize new products and services supported by evidence-based science. To date, Symbioscience has successfully incubated, introduced and transitioned five technology platforms in the areas of food, plant, biomedical and life sciences, including Wisdom Panel® (www.wisdompanel.com), a range of complex canine genetic tests for breeders and veterinarians and, CocoaVia® (www.cocoavia.com), a revolutionary cocoa flavanol extract-based dietary supplement that promotes healthy blood flow from head to toe and thus ultimately supports cardiovascular health in people. For more information, please visit www.marssymbioscience.com. 

About Mars, Incorporated
Mars, Incorporated is a private, family-owned business with more than a century of history, $35 billion in sales, and six diverse business segments producing some of the world's best-loved brands: PEDIGREE®, ROYAL CANIN®, IAMS®, BANFIELD® CESAR® (Petcare); M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY®, TWIX® (Chocolate); DOUBLEMINT®, EXTRA®, ORBIT®, 5™, SKITTLES® (Wrigley); UNCLE BEN'S®, DOLMIO®, MASTERFOODS®, SEEDS OF CHANGE® (Food); ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® FLAVIA® (Drinks); and COCOAVIA® (Symbioscience). Headquartered in McLean, VA, Mars operates in 421 facilities across 78 countries, where our more than 80,000 Associates – all united by the company's Five Principles of Quality, Efficiency, Responsibility, Mutuality and Freedom –strive every day to create relationships with our stakeholders that deliver growth we are proud of. For more information about Mars, Incorporated, please visit www.mars.com. Join us on Facebook, Twitter, LinkedIn and YouTube. 

SOURCE CocoaVia

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