Cobra Electronics Introduces 50th Anniversary Citizens Band Radio

Limited Edition CB Radio to Debut at Great American Trucking Show

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Jul 20, 2010, 06:00 ET

CHICAGO, July 20 /PRNewswire-FirstCall/ -- Cobra Electronics Corporation (Nasdaq: COBR), the market leader in Citizens Band radios, today announced the launch of its 50th Anniversary Limited Edition CB Radio. The new 29 LX LE CB Radio will feature a revolutionary new design with a selectable four-color LCD display and ergonomic microphone, along with a new weather alert scan and the industry's first Radio Check Diagnostic. The 50th anniversary CB is being shown for the first time in the Cobra booth, #16074, at the upcoming Great American Trucking Show, August 26-28, 2010 in Dallas, TX.

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"For 50 years Cobra has provided the highest quality products to meet the needs of the professional driver," said Tony Mirabelli, senior vice president of marketing and sales for Cobra. "After extensive product testing and customer feedback, the 29 LX LE is a culmination of performance, style and innovation in Citizens Band Radios."

On the outside, the 50th Anniversary CB features a completely redesigned, modern look with selectable LCD display that can be red, green, blue or amber to match the interior of a cab. The display also has customizable night and day settings to enhance readability in both very bright and very dark conditions. The 29 LX LE's large center scroll knob provides simple one-touch programming of the unit for easy setup and channel changes. Lastly, the 29 LX LE includes a redesigned ergonomic microphone for easy and comfortable use.

Internally, the 29 LX LE is based on the classic 29 LTD with some new added features. The new weather alert scan automatically advances to the next clear NOAA weather channel when driving cross- country, ensuring the driver is always getting the latest weather alerts and warnings. Also new in the 29 LX LE is the industry's first and only Radio Check Diagnostic. Now drivers can monitor continuously their radio's RF output, SWR setting, and battery voltage. Like previous Cobra 29 models, the 29 LX LE includes 4 Watts AM RF power output, the maximum allowed by law, instant access to emergency channel 9 and information channel 19, as well as Delta Tune to clarify incoming signals and adjustable Dynamike® boost, which increases the microphone's sensitivity for increased voice clarity.

The 50th Anniversary Limited Edition 29 LX LE CB Radio will be available at travel centers, CB shops and truck dealers nationwide for $149.95 in September 2010. For more information on this and other Cobra products, visit www.cobra.com or stop by booth #16074 at the Great American Trucking Show, August 26-28, 2010 in Dallas, TX.

About Cobra Electronics

Cobra Electronics is a leading global designer and marketer of communication and navigation products, with a track record of delivering innovative and award-winning products. Building upon its leadership position in the GMRS/FRS two-way radio, radar detector and Citizens Band radio industries, Cobra identified new growth opportunities and has aggressively expanded into the marine market and has expanded its European operations. The Consumer Electronics Association, Forbes and Deloitte & Touche have all recognized Cobra for the company's innovation and industry leadership. To learn more about Cobra Electronics, please visit the Cobra site at www.cobra.com. Follow Cobra on Twitter at www.twitter.com/CobraElectronic or become a fan at www.facebook.com/CobraElectronics.

SOURCE Cobra Electronics