Cobb Theatres Adds IMAX Systems to Locations in Alabama and Florida

BIRMINGHAM, Ala., March 9, 2011 /PRNewswire/ -- IMAX Corporation (Nasdaq: IMAX) (TSX: IMX) and Cobb Theatres, the highly respected US-based exhibitor recognized nationwide for operating first-class entertainment venues, today announced an agreement to open two new IMAX®  theatre systems in Cobb's Tuscaloosa, Alabama and Merritt Island, Florida theatres.

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The Hollywood 16 in Tuscaloosa will debut IMAX beginning March 11, 2011, featuring Mars Needs Moms in IMAX 3D.  Sucker Punch: The IMAX Experience opens at the Merritt Square 16 in Merritt Island, Florida on March 25, 2011.

"Our goal is always to provide an entertainment destination that includes the highest-quality audio and visual presentation for our theatre guests," said Jeremy Welman chief operating officer, Cobb Theatres. "IMAX allows us to offer more premium content and to further differentiate the Cobb Theatre experience for our valued customers."

The Hollywood 16 & IMAX® is located at 4250 Old Greensboro Road in Tuscaloosa, AL. The Merritt Square 16 & IMAX® is located in the Merritt Square Mall on East Merritt Island Parkway in Merritt Island, FL. Both theatres feature stadium seating in high-back rockers, an extensive food menu and Internet or Kiosk ticketing in the lobby.

About Cobb Theatres

Cobb Theatres, based in Birmingham, Ala., is a progressive motion picture exhibitor operating 222 screens at 18 locations throughout the Southeastern United States. We are committed to being the leader in providing the ultimate entertainment experience, while maintaining a rich heritage of family values and integrity. Consistently surpassing our guests' expectations is a natural outgrowth of our dedication to empowering team members to deliver excellence in guest service. CineBistro, the premiere cinema and dinner-in-a-movie concept, created by Cobb Theatres is currently being developed around the country and have six locations operating in Tampa FL, Miami FL, Vail CO, Hampton VA and Richmond VA. For more information on Cobb Theatres or CineBistro, visit www.cobbtheatres.com or www.cobbcinebistro.com.

About IMAX Corporation

IMAX Corporation (Nasdaq: IMAX; TSX: IMX) is one of the world's leading entertainment technology companies, specializing in immersive motion picture technologies. The worldwide IMAX network is among the most important and successful theatrical distribution platforms for major event Hollywood films around the globe, with IMAX® theatres delivering the world's best cinematic presentations using proprietary IMAX, IMAX 3D, and IMAX DMR® technology. IMAX DMR is the Company's groundbreaking digital re-mastering technology that allows it to digitally transform virtually any conventional motion picture into the unparalleled image and sound quality of The IMAX Experience. The IMAX brand is recognized throughout the world for extraordinary and immersive entertainment experiences for consumers.

SOURCE Cobb Theatres

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