Cobalis Corp. Receives $415,000 First Purchase Order from Major Retail Pharmacy for PreHistin® Allergy Defense Formula

IRVINE, Calif., Jan. 12, 2011 /PRNewswire/ -- Cobalis Corp., (Pink Sheets: CLSC) makers of PreHistin® Allergy Defense Formula, announced today that they have received a $415,000 opening purchase order via the Direct EDI ordering and invoicing system from one of the nation's two leading chain pharmacies, as well as opening orders from several other national and regional healthcare product distributors and retailers; thus signaling the launch of PreHistin®'s national retail marketing campaign.  The aggregate purchase orders call for delivery of over 25,000 boxes of PreHistin® to some 5,000 pharmacies nationwide in the country's top allergy cities.  Delivery of PreHistin® will commence in mid-February to enable PreHistin® to appear on pharmacy shelves in time for the spring allergy season.

Cobalis plans to support its retail sales program by launching 30-second and 60-second branded television commercials in top market cities announcing that PreHistin® is now available at these pharmacies.   These commercials will feature Dr. Paul Ratner, MD - one of the country's leading allergists and clinical researchers - as saying: "PreHistin® can help allergy sufferers reset their body's normal response to seasonal and year-round allergens – which is no allergic response at all," distinguishing PreHistin® from current after-the-fact antihistamines.  PreHistin® does not require a prescription, is 100% non-drowsy and has no known side effects.

Martin Marion, Cobalis' CEO said, "We are extremely proud that one of the nation's most prestigious and respected healthcare retailers has selected PreHistin® Allergy Defense Formula to be part of its line of consumer healthcare pharmacy products.  We will put a major effort behind supporting these retailers, driving consumers to the pharmacies, and to bring the PreHistin® message aggressively to the more than 60 million Americans who suffer needlessly from seasonal and year-round allergies.  This is the game-changer Cobalis has been preparing for, transitioning Cobalis from a research and development company to a fundamental revenue-generating operation."

Cobalis expects to quickly expand its retail presence for PreHistin® Allergy Defense Formula to other significant retailers coast-to-coast and to build a significant brand presence for PreHistin®.  In addition, Cobalis plans to unveil its new online marketing website network within the next few weeks, which will be supported by an aggressive SEO and SEM campaign.

ABOUT PREHISTIN® ALLERGY DEFENSE FORMULA

PreHistin® Allergy Defense Formula is a unique, patented cobalamin complex product that helps rebalance the immune system to lower allergen antibody IgE levels, and regulate the release of symptom-linked histamine which is linked to the onset of symptoms such as sneezing, itchy watery eyes, runny nose and nasal congestion.  PreHistin® is a cherry-flavored lozenge that is dissolved under the tongue and then swallowed twice a day for 21 to 30 days, usually before the pollen season.  PreHistin® has no known side effects, is 100% non-drowsy, and has no contraindications with any other medications.  In clinical trials on thousands of allergy sufferers, PreHistin® was shown to be safe and effective in reducing nasal symptoms.

ABOUT COBALIS CORP.—PREHISTIN®

Cobalis Corp. is a specialty pharmaceutical, nutraceutical and preventive healthcare product development and marketing company.  Its flagship product, PreHistin® Allergy Defense Formula, "The World's FIRST Pre-Histamine", is designed to mitigate overproduction of IgE levels and restore a normal response to seasonal and year-round indoor and outdoor allergens.  PreHistin® is now available without prescription for both long-term and daily use.

For PreHistin® product information please visit www.PreHistin.com or call toll free 1-877-4POLLEN (1-877-476-5536).  For additional company information please visit the corporate website at www.Cobalis.com

SOURCE Cobalis Corp.