Coasts Buy Foreign Vehicles, Middle America Prefers Domestics and Texas Loves Trucks According to TrueCar.com

SANTA MONICA, Calif., Feb. 2, 2011 /PRNewswire/ -- Consumer vehicle buying habits vary depending on where you reside in the United States according to 2010 sales data by TrueCar.com, the authority on new car pricing, trends and forecasts.

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In 2010, eight of the top 10 vehicles sold on the east and west coast were foreign vehicles. The only two domestic models that made the top 10 were the Ford F-Series and Chevrolet Silverado large trucks.  In the Midwest, buyers preferred domestic vehicles, as seven of the top 10 selling vehicles were domestic vehicles. Meanwhile, in Texas, five of the 10 ten vehicles sold were large trucks, with the Ford F-Series, Chevrolet Silverado and Dodge Ram leading the way.

"The differences in buyer behavior based on location can be dramatic," said Jesse Toprak, VP of Industry Trends and Insights at TrueCar.com. "This data shows that the car is a reflection of not just the person, but also where they live.  It is fascinating to see how tastes and needs change in each region."

To illustrate the differences in car buying habits we have chosen four states from different regions of the U.S. and provided the top vehicles sold in 2010 along with Current Best Local Price and Current Discount from Manufacturer's Suggested Retail Price (MSRP).

To find the top 10 sellers for these states, visit The Truth Blog or you can request your states top 10 by contacting TrueCar.com.

*The Current Best Local Price is as of February 1, 2011 and based on a popular trim level of that model with pricing from a specific city in the chosen state but provides consumers with the Lowest Certified Price, a "no-haggle" upfront price from participating TrueCar.com dealers

** The Current Target Price in Texas is as of February 1, 2011 and based on a popular trim level of that model and is the recommended target price only

***The Current Discount from MSRP is the MSRP minus Current Best Local Price

About TrueCar

TrueCar is the authority in new car prices.  We show car buyers and car dealers how much people actually paid for a particular car in a specific local area.  With TrueCar pricing, both new car buyers and new car dealers can know at any time what is considered a good or great price on a new car. Consumers no longer need to walk into a dealership partially informed and fully suspicious – using TrueCar they walk in knowing the price of a fair deal. Dealers benefit by TrueCar's real-time, unbiased information about marketplace pricing, helping them price cars for increased sales, and ultimately gaining market share over other dealers.  Our innovative new car pricing service is offered free of charge on our website at www.truecar.com, on our mobile site at mobile.truecar.com, and via syndication of our tools and pricing data to leading automotive research sites throughout the web. 

About TrueCar Data

TrueCar obtains data directly from numerous sources including automotive dealers, technology companies, data aggregators, and analytics companies within the automotive space.   We also acquire vehicle configuration data, customer and dealer incentives data, financing and loan data, vehicle registration and insurance data, and much, much more.  TrueCar is insatiable about data with our goal to find 100% of all purchase transactions, even if that means finding the same transaction multiple times from multiple sources within the car-buying ecosystem.  Our data is among the most timely and comprehensive in the industry, as we are able to process most car sales within a week of the actual sales date, and have a substantial fraction on the site within 48 hours of the actual sale.  TrueCar believes the greater our informational accuracy, the greater benefit we provide to both dealers and consumers.

Disclaimer

This press release and the information contained herein is for noncommercial use on "as-is, as available" basis and may be used for informational purposes only.  TrueCar makes no representations or warranties, express or implied, with respect to the information contained in this press release and the results of the use of such information, including but not limited to implied warranty of merchantability, fitness for a particular purpose and non-infringement.  The information contained in this press release may include technical inaccuracies or typographical errors.  Neither TrueCar nor any of its parents, subsidiaries, affiliates or respective partners, officers, or directors, employees or agents shall be held liable for any damages, whether direct, incidental, indirect, special or consequential, including without limitation lost revenues or lost profits, arising from or in connection with your use or reliance on the information presented in this press release.

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Jesse Toprak

https://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=94534

SOURCE TrueCar.com