Club Med Launches New Mobile Site Completing Multi-Screen Approach

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Jun 18, 2012, 10:03 ET

MIAMI, June 18, 2012 /PRNewswire/ -- Following the launch of the Club Med iPhone and iPad apps, the resort company has unveiled a new mobile site as the next innovation in the quest for a seamless customer experience. The completion of the mobile site closes the loop for all digital users looking to access information from tablets to smart phones.

The mobile site provides booking deals and views of every Club Med resort— from the circus trapeze at Club Med Ixtapa Pacific in Mexico and the international tennis academy at Club Med Sandpiper Bay in Florida to the over-water suites at Club Med Kani in the Maldives and the ski school at Club Med Peisey Vallandry in the French Alps.

"Club Med had great success this year with launching into the mobile space with our iPhone and iPad application. Over 10% of customers are already accessing information via mobile devices," said Jerome Hiquet, Vice President of Marketing and Digital for Club Med North America. "Our objective was to evolve with our customers by developing the most user friendly mobile site and enriching the customer journey from research to booking."

Consumers can discover their dream Club Med vacation in just a few clicks by exploring more than 80 resorts through photos, descriptions and vacation deals. The search function of the site helps potential guests choose between resorts based on the type of vacation experience, from levels of luxury and location to categories such as eco-friendly or family resorts. Guests are then able to share what they like with family and friends while also planning and booking a trip. The "Click to Call" button quickly connects consumers to an experienced Club Med travel advisor for over the phone booking.

The Club Med mobile site can be accessed from any smart phone anywhere in the world. For more information regarding the Club Med mobile site, visit http://m.clubmed.us.

For more information on Club Med, or to make a reservation, visit www.clubmed.us, call 1-800-ClubMed or contact your preferred travel professional. For more information and instructional videos regarding Club Med's applications, visit www.clubmed.us/app. For an insider look at Club Med, follow ClubMedOfficial on Facebook and Twitter and subscribe to our YouTube channel at ClubMedNorthAmerica.

SOURCE Club Med