CloudTV App Platform to Take Spotlight on Two Panels at the TV of Tomorrow Show

SAN JOSE, Calif., May 16, 2011 /PRNewswire/ -- Millions of screens today – and millions more by year's end – will be available to TV app developers and content providers, according to remarks planned by ActiveVideo Networks™ executives for the TV of Tomorrow Show May 17 and 18 in San Francisco.

During the two-day conference at the Yerba Buena Center for the Arts, ActiveVideo executives will speak on the "write once, deploy everywhere" merits of cloud-based application creation and delivery on a pair of panels.  John Callahan, CTO, will discuss "The Emerging Primacy of the App: The 'Appification' of TV and its Implications," scheduled for Tuesday, May 17, from 3:15 to 4:15 pm; and Michael Taylor, senior vice president, business development will talk about "Envisioning Cable's Converged Future," on Wednesday, May 18, from 4:00 to 5:15 pm.  The two executives will be joined on the panels by counterparts from PlayJam, Movl, Rovi, NDS, Ooyala, ZeeVee and other companies.  

In addition to the ActiveVideo panelists, Gary Lauder, managing partner of Lauder Partners LLC, will speak on the panel entitled "Television in the Year 2030: Putting Television's Future in Focus" on Wednesday at 5:15 p.m.  Gary Lauder serves as chairman of ActiveVideo Networks, a Lauder Partners portfolio company.

ActiveVideo Networks anticipates making additional announcements regarding its app development program in the near future.

"CloudTV is the express lane to mass deployment for TV app developers," said Callahan. "Our platform allows content providers to reach a large audience via over-the-top services and cable set-top boxes—all by writing an app just once, which greatly reduces the development time and cost to get to market."

CloudTV leverages content stored and processed in the network cloud to significantly expand the reach and availability of rich, Web-based user experiences. Apps are delivered as a single, adaptable video stream to the CE device or set-top box, which simply passes keyclicks from standard remote controls — or smartphones — through to the cloud.  

The CloudTV architecture offers a variety of benefits for all stakeholders, including the ability of rich applications to run uniformly on any connected digital device, regardless of the device's processing limitations; the elimination of the need for more expensive processing and storage capabilities in the end-user device; a "One Platform" approach in which a limitless array of content and applications can be written once and delivered to any device; and the minimization of software bugs by streaming — rather than downloading — content to the TV.  For consumers, placing the intelligence in the network, and not in the home, ensures availability of the widest diversity of applications on any cable or CE device, even as technical standards evolve.

About ActiveVideo Networks

ActiveVideo Networks™ has created CloudTV™, a new apps platform that enables the development and streaming of Smart TV apps to any screen, box, or device.  The CloudTV approach of placing the intelligence in the network, not the device, powers an open development and publishing environment for content creators, service providers, and CE manufacturers to quickly and easily create new television experiences for their viewers.  CloudTV simply and efficiently allows limitless content – including TV Apps, web-to-TV apps, personalized iVOD navigation, and social media sharing and recommendations – to be delivered uniformly to every cable and IPTV set-top, CI+ enabled television, mobile device, and broadband-connected CE device. ActiveVideo Networks is based in the heart of Silicon Valley, with offices in Los Angeles and Hilversum, the Netherlands. For more information, visit www.activevideo.com; find us at www.facebook.com/ActiveVideoNetworks; follow us at www.twitter.com/activevideo; view our videos at www.youtube.com/AVCloudTV.

SOURCE ActiveVideo Networks

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