Closing the Content Gap -- Acrolinx Launches New Capability to Improve Digital Content Performance

BERLIN and WALTHAM, Mass., March 8, 2022 /PRNewswire/ -- Acrolinx, a global leader in helping the world's largest enterprises increase the impact of their content, is excited to announce the launch of its newest product capability, which uncovers a major gap between content creation and performance — to improve conversion. 

There's no doubt that great digital content creates strong engagement that leads to qualified conversions. But after working closely with marketing customers, Acrolinx uncovered a largely overlooked connection between the fitness of content and its performance. Marketers have long gauged the success of their digital content through metrics like page views, time on page, and conversions. But until now, they've lacked the ability to correlate how improved content can positively impact those engagement metrics, and ultimately lead to higher conversions.

Acrolinx's newest capability, called the Content Cube, recognizes the need for enterprises to measure the impact of their digital content strategies. It gives marketers clear insight into how their content is performing by aligning performance metrics with content fitness data and providing actionable insights. Enterprise marketers can then use the Acrolinx Platform to improve the original content and track results. 

"We're giving our customers the "why" behind content performance," said Paul Bongers, Vice President of Strategy at Acrolinx. "As innovators, we wanted to meet the challenges our customers face to understand why content performs the way it does. Through a unique combination of content fitness and performance metrics, we've identified a gap that no one is measuring that can greatly impact conversion. Now, marketers can easily identify, track, and improve all of their digital content, so it delivers the impact they need."

About Acrolinx

Acrolinx is the leader in content impact. Our AI-powered software improves the quality, fitness, and performance of enterprise content. Acrolinx customers increase their content's value by streamlining its creation, governing it against established writing guidelines, and improving its impact over time. Acrolinx helps Fortune 2000 companies eliminate editorial bottlenecks, quality issues, budget overruns, and compliance risks from their content supply chain. Learn more at acrolinx.com. 

Acrolinx Score: 87

Contact: Cynthia Spiers, +1 9788357295, [email protected]

SOURCE Acrolinx