Clio Snacks Launches New 'Less Sugar' Greek Yogurt Bars

Leading refrigerated yogurt bar brand reveals latest offering - Clio Less Sugar bars with 100 calories and 1 gram of sugar

News provided by

Clio Snacks

Oct 26, 2020, 12:19 ET

PISCATAWAY, N.J., Oct. 26, 2020 /PRNewswire/ -- Clio Snacks, the fresh snacking brand behind the world's first Greek yogurt bar wrapped in chocolate, announced today the launch of a new line of Less Sugar bars in two delectable flavors, mixed berry and peach. With 100 calories, 1 gram of sugar, 8 grams of protein, and Clio's much-loved cheesecake-like texture, this new product offering will not only delight longstanding Clio fans, but will also welcome a new set of consumers to the brand.

"We are thrilled to launch our Less Sugar bars, allowing us to introduce Clio to new audiences, including diet-specific consumers who follow a Keto lifestyle as well as those who are sugar and calorie-conscious. Consumers are increasingly looking for low to no sugar offerings and we are excited to deliver a reduced sugar line that meets this need without compromising on taste or indulgence," said Heather Cox, President at Clio Snacks.

Research shows that at least 60% of adults are actively taking steps to reduce sugar in their diet, with sugar content being the number two decision driver of snacks behind protein count. By 2027, the ketogenic lifestyle market is forecasted to be worth $15 billion dollars².

Perfect for both guilt-free snacking and a better-for-you yet craveable dessert option, Clio Less Sugar bars are currently available for purchase at www.cliosnacks.com and Walmart, with plans to expand into select grocery and natural stores in early 2021.

For more information on Clio Snacks, please visit www.cliosnacks.com.

Research:
1.      Mintel, Attitudes Towards Sugar and Sweeteners, UK, September 2019
2.      KerryDigest, 'The Keto Market: New Statistics on Market Size, Value and Keto Product
         Growth', January 2020

ABOUT CLIO SNACKS
Clio Snacks was founded in 2015 by CEO Sergey Konchakovskiy who created the first of its kind refrigerated Greek Yogurt Bar wrapped in chocolate. Sergey came up with the idea after discovering a leftover batch of strained Greek yogurt resulted in a cheesecake-textured snack - a great way to get his kids to eat yogurt and even better when wrapped in chocolate! Today, Clio offers a line of handheld Greek yogurt bars that combine the benefits of whole milk Greek yogurt- high in protein and probiotics- with an irresistible cheesecake-like texture and decadent dark chocolate coating. Available in retailers nationwide, you can finally satisfy your cravings with confidence with Clio's better-for you snacks that taste like a treat. Meet us at www.cliosnacks.com or on Instagram & Facebook @cliosnacks to learn more.

SOURCE Clio Snacks