Climashield(R) Tailors APEX for the Outerwear Market

SALT LAKE CITY, Jan. 21 /PRNewswire/ -- Today, at the Outdoor Retailer Winter Market Show, Climashield (Booth # 39037) announced a continuous filament insulation solution specifically designed for outerwear. The new iteration of Climashield APEX features all the traditional properties of continuous filament in a slim, soft and 100 percent recyclable premium insulation.

The most thermally efficient product in the Climashield portfolio, APEX retains the lightest weight average in the industry. Thanks to technological innovations in the company's manufacturing process, Climashield has perfected this brand for outerwear so that it achieves high density, low loft and a soft hand. Without sacrificing the signature characteristics of continuous filament, Climashield APEX for outerwear is also durable and compressible, not going flat over time.

Maintaining a superior level of thermal efficiency even in wet conditions, APEX incorporates AquaBlock™ technology – a proprietary surface encapsulation designed to minimize the impact of moisture on warmth while enhancing moisture transport out and away from the body. The insulation is also 100 percent recyclable, incorporating zero binder fibers or chemicals.

"Climashield is focused on innovating our products to provide solutions for our customers' needs," said Matt Schrantz, Chief Operating Officer of HarVest CI, Climashield's parent company. "With APEX, we fused all the attributes of continuous filament insulation with traits necessary for constructing stylish, comfortable jackets and pants. The end result is a durable, compressible insulation that is also soft and thin, and we are excited to offer this new outerwear insulation to our customers."

Climashield Tug of War

At the Rock & Ice Climbing Zone (Booth #5007), Climashield invites OR attendees to play a game of Climashield Tug of War. Contestants are challenged to test their strength by competing against each other in a traditional game of tug of war using a rope made of Climashield's strong and durable continuous filament insulation. The men's competition takes place Thursday, January 21 from 5:00 p.m. – 5:30 p.m. and the women's competition takes place Saturday, January 23 from 3:00 p.m. – 3:30 p.m. Grand prize winners in each event receive a premium sleeping bag featuring Climashield insulation.

Climashield provides lightweight thermal insulation to the world's most sought-after brands in the outdoor recreation, military and hospitality industries. Applying continuous filament insulation technology, Climashield is a total insulation supplier that engineers insulation for every adventure, manufacturing products for sleeping bags, outerwear, gloves, footwear, comforters and quilts.

The Outdoor Retailer Winter Market Show takes place at the Salt Palace Convention Center in Salt Lake City, Utah January 21 – 24, 2010.

ABOUT CLIMASHIELD

Headquartered in Clinton, Tennessee, Climashield is a total insulation supplier manufacturing a broad portfolio of insulation products for the outdoor recreation, military and hospitality industries. Climashield has more than 25 years of experience in supplying continuous filament insulation to customers worldwide and is noted for providing the most compressible, warmest, softest, most durable, water resistant and hypoallergenic insulation products in the market. For more information about Climashield, please visit www.climashield.com.

SOURCE Climashield