Cleveland Golf/Srixon Chooses Magic Software's iBOLT Integration Suite

OR-YEHUDA, Israel, Jan. 27, 2011 /PRNewswire/ -- Magic Software Enterprises (Nasdaq: MGIC), a global provider of cloud and on-premise application platforms and business integration solutions, today announced an agreement with Cleveland® Golf/Srixon®, a manufacturer of PGA tour proven golf equipment, to provide information technology system integration between Cleveland® Golf's eCommerce and Enterprise Resource Planning (ERP) systems.  

Cleveland® Golf/Srixon®, of Huntington Beach, California, a subsidiary of SRI Sports, Ltd. of Japan, a Sumitomo Company, chose Magic Software's iBOLT Integration Suite to orchestrate business processes and provide needed integration between Shopatron eCommerce and Oracle JD Edwards World ERP software. Magic Software's data transformation, messaging and routing capabilities for IBM Power7 Systems running IBM i were also key to Cleveland® Golf's decision.

"We needed a better way to automate the integration between our distribution system and our electronic commerce systems supporting the online market," said Charles Chamberlain, Director of Information Technology at Cleveland® Golf. "Magic Software gives us the ability to integrate, interface and deliver information needed by our employees, management and customers by providing a stable interface platform."  

"Now that Cleveland® Golf/Srixon® has the infrastructure in place to automate business processes, Magic Software is eager to assist them with the implementation of integration projects through the offering of technical support and services," said Regev Yativ, CEO of Magic Software Enterprises Americas. "We look forward to a long and fruitful business relationship with this highly respected leader in the innovation of new golf products and technologies."

About Cleveland Golf/Srixon

Cleveland® Golf, Srixon®, Never Compromise® and Cleveland Classics™ apparel are brands owned by SRI Sports Limited. With corporate headquarters based in Kobe, Japan, SRI Sports is the fourth largest golf company in the world, as well as one of the world's leading patent holders in golf ball technology. For more information, please contact Keith Patterson, PR/Media Relations Manager (714.889.5808) or visit us online at www.clevelandgolf.com, www.srixon.com,  www.nevercompromise.com and www.clevelandclassicsapparel.com.

About Magic Software

Magic Software Enterprises Ltd. (NASDAQ: MGIC) is a global provider of cloud and on-premise application platforms and business integration solutions. For more information, visit www.magicsoftware.com.

Except for the historical information contained herein, the matters discussed in this news release include forward-looking statements that may involve a number of risks and uncertainties. Actual results may vary significantly based upon a number of factors including, but not limited to, risks in product and technology development, market acceptance of new products and continuing product conditions, both here and abroad, release and sales of new products by strategic resellers and customers, the integration of the newly acquired IT services assets and other risk factors detailed in the Company's most recent annual report and other filings with the Securities and Exchange Commission.

Magic is the trademark of Magic Software Enterprises Ltd. Oracle is a registered trademark of Oracle Corporation and/or its affiliates.  All other trademarks are the trademarks of their respective owners.

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SOURCE Magic Software Enterprises Ltd

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