Cleveland Browns' David Bowens Tops November List of Rising Sports Stars

IRVINE, Calif., Nov. 1, 2010 /PRNewswire/ -- Cleveland Browns linebacker, David Bowens, tops the list of Rising Sports Stars to watch in the month of November. The list identifies sports stars with the greatest leap in popularity over the prior 30 days. A meteoric rise may indicate a standout on-the-field performance, off-the-field achievement, or emergence from utility player to celebrity.

Rising Sports Stars is distributed by Brand Affinity Technologies (BAT), a company that calculates daily consumer affinity based on a proprietary combination of media exposure, performance, awards, popularity, engagement, and fan base, among other indicators, for more than 40,000 athletes and celebrities.

Rising Sports Stars lists go live at the start of each month; subscribe to BAT's Twitter feed at @BATimpact to learn when new lists are posted.

November Rising Sports Stars

(Details at: http://www.brandaffinity.net/risingstars/november2010)

1. Cleveland Browns linebacker, David Bowens, was named top AFC defensive player for Week 7 after returning two interceptions for touchdowns in an upset win at New Orleans.  This is the first time the 12-year veteran has been named a top player of the week, and is only the third linebacker since 1970 with two interception return touchdowns in a single game.
2. Green Bay Packers linebacker, Desmond Bishop, has been given his chance as a starter ever since linebacker Nick Barnett's season-ending wrist injury.  In only three games, he's proven his value with 31 tackles, 3 pass defenses, and 1 interception returned for a touchdown.  
3. PGA Tour's Jonathan Byrd made history by becoming the first golfer to win a PGA Tour title with a hole-in-one.  The American aced the par-three on the fourth hole of a three-man playoff at the Justin Timberlake Shriners Hospitals for Children Open.
4. LA Lakers point guard, Steve Blake, injected some fire into his team beginning in the final minutes of the Lakers' home opening game against the Houston Rockets.  His performance helped the Lakers in their come-from-behind win 112-110.
5. San Diego Chargers linebacker, Antwan Applewhite, has had a strong performance ever since being named starting outside linebacker after Shawne Merriman's calf injury.
6. Kenny Britt (Tennessee Titans)
7. Colby Lewis (Texas Rangers)
8. Pekka Rinne (Nashville Predators)
9. Blake Griffin (LA Clippers)
10. Brian Wilson (San Francisco Giants)

About Brand Affinity Technologies, Inc.  (BAT)

Founded in 2007, BAT (http://brandaffinity.net) unlocks the marketing power of celebrity through research, endorsements, and interactive experiences. BAT's research engine provides daily analysis of more than 40,000 celebrities and athletes. Advertisers use this analysis on BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns. Currently available endorsement talent includes more than 3,600 celebrities and  sports superstars such as Drew Brees (NFL), Andy Pettitte (MLB), Rajon Rondo (NBA), Brooks Robinson (MLB – Hall of Fame), Walt Frazier (NBA – Hall of Fame), and Lennox Lewis (Boxing). BAT also engages consumers directly through netBAT (www.netbat.com), which transforms celebrity content into interactive experiences on leading websites. Learn more about BAT in Fortune Magazine at www.fortune.com/bat. Connect with BAT on Facebook: www.facebook.com/BrandAffinityTech and Twitter:@BATimpact.

SOURCE Brand Affinity Technologies

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