Clear Genius™ Reusable Water Filtration System Reduces Plastic Waste in Home Water Filtering Process

First innovation in 30 years for the $800 million tap-water filter industry to be launched via Indiegogo

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Clear Genius

Oct 13, 2015, 09:10 ET

ST. LOUIS, Oct. 13, 2015 /PRNewswire/ -- An innovative and eco-friendly water filtration system has been developed to eliminate the estimated 43 million plastic replacement filters used in home water filtration pitchers and disposed of every year. Those 43 million filter cartridges do not degrade and therefore become permanent fixtures in landfills – an ironic twist on the otherwise economically and environmentally sound practice of using home tap water versus purchased bottled water.

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The Clear Genius(TM) Water Filtration System incorporates a two-piece reusable cartridge and the unique Filter Pod(TM) refills, which are made from easily recyclable casing material, high-grade coconut shell carbon and ion exchange resin. It is the first and only filtration system that has a reusable cartridge with interchangeable Filter Pod refills. The cartridges are designed to fit many brands of water filtration pitchers, such as Brita(R) and PUR(R) as well as its own Clear Genius-branded pitcher. Clear Genius will launch via an Indiegogo campaign on October 19.
The Clear Genius(TM) Water Filtration System incorporates a two-piece reusable cartridge and the unique Filter Pod(TM) refills, which are made from easily recyclable casing material, high-grade coconut shell carbon and ion exchange resin. It is the first and only filtration system that has a reusable cartridge with interchangeable Filter Pod refills. The cartridges are designed to fit many brands of water filtration pitchers, such as Brita(R) and PUR(R) as well as its own Clear Genius-branded pitcher. Clear Genius will launch via an Indiegogo campaign on October 19.

The Clear Genius™ Water Filtration System incorporates a two-piece reusable cartridge and the unique Filter Pod™ refills, which are made from easily recyclable casing material, high-grade coconut shell carbon and ion exchange resin. It is the first and only filtration system that has a reusable cartridge with interchangeable Filter Pod refills.

With certification pending from the Water Quality Association, the system reduces unwanted contaminants including chlorine and heavy metals such as mercury and cadmium. The cartridges are designed to fit many brands of water filtration pitchers, such as Brita® and PUR® as well as its own Clear Genius-branded pitcher.

Each Filter Pod refill removes impurities from 40 gallons of water (or two months of total use, whichever comes first) before needing to be replaced, which is equivalent to Brita® and PUR® disposable filters; however, because of the reusable cartridge, the Clear Genius system offers a cost savings to the consumer.

Clear Genius will launch via an Indiegogo campaign on October 19, when contributors will support the initial launch of the brand. Indiegogo will include Clear Genius in its "Products for Good" social innovation and technology collection upon the launch. Funders will be offered perks including Clear Genius filter systems, Clear Genius pitchers, and Clear Genius-branded reusable water bottles. In 2016 the company will offer consumers automated shipments of Filter Pod refills to eliminate the need to remember to replace their filters every two months.  Once fully commercialized, a portion of proceeds from sales will be donated to Water.org to help advance the non-profit organization's efforts to provide clean water to those in need.

Please visit clear-genius.com for more information and to sign up to receive updates on the Indiegogo campaign and product news. Follow Clear Genius on Twitter @clear_genius, Facebook, LinkedIn and Google+. Keep the cartridge, replace the filter pod.

Photo - http://photos.prnewswire.com/prnh/20151012/276158

SOURCE Clear Genius

Related Links

http://www.clear-genius.com

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