Clean Start(TM) Launches 'Smart Mouth Girl' Contest

CARSON, Calif., July 21 /PRNewswire/ -- Clean Start ™ by Dermalogica, a line of eight young adult-friendly skin care essentials, is launching its new Smart Mouth Girls program, where it will recruit up to ten young women to be the brand's ambassadors. The contest, which requires posting a video on the brand's website, is currently live and ends on August 31. The candidates will be selected a week later on September 6.

Clean Start's new Smart Mouth Girl national program, named after the brand's smoothing , and moisturizing  lip treatment, invites the core demographic, girls ages 16-25, to become the face of Clean Start  through participation in social media, posting videos, and other youth-directed viral marketing. It's an opportunity for these selected young women to be rewarded for speaking up on the issues that matter to them.

The program will enlist an estimated 6-10 Smart Mouth Girls each year, culled from thousands who submit application videos. As part of the team, Smart Mouth Girls will receive a $500 Clean Start product Starter Pack, containing skin care supplies for the Smart Mouth Girl and a best friend. Each Smart Mouth Girl also receives a Flip-camera, to document testimonials and other content for their blogs. Smart Mouth Girls receive student pricing on product purchases, quarterly product packages, and have the opportunity to apply for a 6-week paid marketing scholarship or internship.

Clean Start is a skin care brand that prides itself on establishing an invaluable foundation for skin care education among young adults, when skin is typically at its most volatile and blemish-prone.

"Good information, good habits and good products, introduced early in life, form the basis of a good skin care regimen for the future," comments Dermalogica founder and owner, Jane Wurwand, whose brand created and launched Clean Start.

For more information regarding the Smart Mouth Girl program please visit http://cleanstart.dermalogica.com/smart_mouth_girl.html.

About Clean Start™

Clean Start, created by Dermalogica, is a skin care brand formulated specifically for young adults. The line launched in March 2009 and is currently sold in over 2,000 stores nationwide. Clean Start consists of eight products with suggested retail prices that range from $16.00 to $24.00. To learn more about Clean Start by Dermalogica, visit cleanstart.dermalogica.com.

SOURCE Dermalogica

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