Clarkston Consulting Discusses Major Trends Impacting Consumer Products

DURHAM, N.C., Feb. 17, 2015 /PRNewswire/ -- Clarkston Consulting, a management and technology consulting firm specializing in the life sciences and consumer products industries, just released its 2015 Consumer Products Trends Report, in which Clarkston Partner and Consumer Products Practice Leader Steve Rosenstock discusses issues pertinent to consumer products executives. Some of the key trends include:

• The value-based consumer: Today, consumers' definitions of value go well beyond quality and price – convenience, speed, lifestyle assimilation, social implications and even environmental impact fit into the equation.
• Mergers, acquisitions & divestitures: While MA&D deals are not new to the consumer products industry, activity is on the rise, being driven by more factors than in the past, and companies are much more willing to engage in corporate restructuring.
• The concept of America as an emerging market: Consumer products companies will potentially find new growth in the U.S. from customer segments like the newly insured, the Hispanic market, and healthy and active consumers.
• The continued evolution of brands: Many consumer products companies have overlooked the need for creating a brand identity that resonates with today's consumer, especially when compared to their retail counterparts.

"While many of the challenges facing our industry have remained the same through the years, the responsive strategies companies are deploying continue to evolve," say Steve Rosenstock. "The ability for consumer products companies to quickly adapt to these changing trends and consumer dynamics will be critical to realizing a competitive advantage."

To read the 2015 Consumer Products Trends Report, please visit: http://www.clarkstonconsulting.com/2015-consumer-products-trends-report.

Clarkston Consulting also publishes a trends report for the life sciences industry, and abbreviated trends summaries for the sub-verticals in which the company specializes. These summaries, along with additional Clarkston thought leadership, can be found at: http://clarkstonconsulting.com/strategic-perspectives/perspectives/.

About Clarkston Consulting
Clarkston Consulting is a different kind of management and technology consulting firm. We deliver a unique experience for market leaders within the consumer products and life sciences industries. Considering professionalism, expertise, and value as prerequisites, we take service a step further through our unyielding commitment to the success of people as individuals, both our clients and our employees. By combining integrity, adaptability, and a whatever-it-takes attitude, we have achieved an extremely high rate of referral and repeat business and a 12-year average client satisfaction rate of 97%. For more information, please visit www.clarkstonconsulting.com.

Contact:
Natalie Knowles
[email protected]
1-919-484-4423

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SOURCE Clarkston Consulting

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