Clarion Welcomes Lucas Oil as the Newest Partner for the 'Clarion Builds' Program

Clarion Builds' BMW 2002 Project is Running Smoothly Courtesy of Lucas Oils Industry leading Expertise

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Oct 21, 2014, 12:00 ET

CYPRESS, Calif., Oct. 21, 2014 /PRNewswire/ -- Clarion Corporation of America announced today the addition of Lucas Oil Products, Inc. as the newest 'Clarion Builds' Silver-Level premium partner on the program's first vehicle restoration project.

Clarion Builds is an innovative marketing program initiated by Clarion to tackle unique restoration projects of iconic cars and trucks in cooperation with key partners, hand-selected for each individual project. The program is designed to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in design and style, through a mix of social and traditional media.

"Lucas Oil has an enviable reputation in the industry for not just providing a premium line of oils, greases and problem solving additives, but also for the fact that they are true enthusiasts when it comes to cars and racing," stated Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. "Today, Clarion Builds is all about iconic cars and trucks and everything in between including the lifestyle that goes with our fans and followers so it is great to have an excited, interested and caring partner like Lucas Oil be part of our program."

"Lucas Oil is extremely pleased to become a partner in the Clarion Builds program," stated Manny Gutierrez, Director of Marketing for Lucas Oil Products, Inc. "All Clarion Builds partners share the same values of delivering performance, reliability and true commitment to product research all of which are aimed to deliver full satisfaction to our customers. Given that, our collective Clarion Builds partnership is a definite win-win for not just the program, but also for the companies involved and our loyal customers."

The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners, including Lucas Oil, aim to bring fans and followers specific project details throughout the different phases until its full completion.

To find out more about the program, visit Clarion Builds at www.clarionbuilds.com, watch the build introduction video at https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion on Facebook at www.facebook.com/ClarionUSAOnline

About Clarion
Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.

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About Lucas Oil
This year marks the 25th Anniversary of the founding of Lucas Oil Products, Inc., www.LucasOil.com, a lubricant powerhouse marketing over two hundred seventy premium oil products in more than forty countries. Founded in 1989 by former trucking company owner Forrest Lucas and his wife Charlotte, Lucas Oil boasts the largest variety of shelf products of any oil company in the United States, retailing at more than 30,000 auto parts stores nationwide and at every truck stop across the USA. Made in America, Sold to The World.

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SOURCE Clarion