Clarion Announces New Social Media Promotion Inspired by the Global Influence of the BMW 2002 in Fashion and Lifestyle

Promotion is Designed to Attract New Fans and Followers to the Clarion Builds' BMW 2002 Restoration Project

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Jul 23, 2014, 12:00 ET

CYPRESS, Calif., July 23, 2014 /PRNewswire/ -- Clarion Corporation of America announced today the Summer Roadtrip Sweepstakes promotion inspired by the global influence of the BMW 2002 in fashion and lifestyle.

For its first project, Clarion selected to completely restore a 1974 BMW 2002 through its innovative new 'Clarion Builds' program, which is designed to serve as a base for Clarion and its partners to tackle unique restoration projects of iconic cars and trucks. By leveraging a mix of social and traditional media, the program's main objective is to connect with new and existing fans who are car enthusiasts, automotive sports fans, journalists, historians, and anyone with an interest in automotive design and style.

Clarion's Summer Roadtrip Sweepstakes runs from July 17 until August 15, 2014. To enter the sweepstakes for a chance to win cool prizes, entrants should start with Clarion's Facebook page at www.facebook.com/clarionusa and follow directions from there. No purchase is necessary and entrants have multiple opportunities to qualify for bonus entries.

"We knew from the start that our Clarion Builds' BMW 2002 restoration project was going to be an exciting one but we were completely taken by what an influence this iconic car has had on the lives of our fans and friends who remember this trend-setting car from the 1970s for reasons beyond owning, driving or riding in one," stated Allen H. Gharapetian, Vice President of Marketing and Product Planning for Clarion Corporation of America. "As we discover more about the importance of the BMW 2002 in the automotive industry specially given that it almost single-handedly defined the sports sedan category, we are also realizing what a favorite this car has been in design, music, fashion, film and related industries. In fact, several well known brands have and continue to use this specific BMW model in trendy ad campaigns, music videos, 1970s era movies and in many other forms of art and cultural events."

To match the trend-setting presence of the BMW 2002, Clarion's Summer Roadtrip Sweepstakes' grand prize features a fashionable Kate Spade Tote inside which there is a Clarion NX604 In-dash navigation system, a next generation Polaroid Instant Camera, a $100 Gas Gift Card, and a National Geographic "Drives of a Lifetime" lavishly illustrated travel planner book. Each week, entrants have opportunities to win additional prizes including a $25 iTunes card in week one, a $50 gas card in week two and a $150 Sunglass Hut gift card in week three.

The first Clarion Builds project, the ground up restoration of a 1974 BMW 2002, an iconic modern classic, will be a work of art at the completion of the project. Clarion and its key partners aim to bring fans and followers a great deal of detail designed to generate excitement and encourage participation as the project moves forward towards completion sometime before the end of the year. The Summer Roadtrip Sweepstakes is the latest in Clarion's marketing efforts to attract more fans and enthusiasts to the Clarion Builds program.

To find out more about the program, visit www.clarionbuilds.com, watch the build introduction video https://www.youtube.com/watch?v=yuHBzTZJIe8 or follow Clarion at www.facebook.com/clarionusa.

About Clarion

Headquartered in Cypress, California, Clarion Corporation of America is a subsidiary of Japan-based Clarion Co. Ltd, which has been a consolidated subsidiary of the Hitachi Group since 2006. Clarion has been an international leader in car audio and electronics since 1940. The company is engaged in the research, development, engineering, design, manufacturing, sales and marketing of mobile entertainment, navigation, infotainment, communication, safety and security products for the automotive, marine, recreational vehicle, commercial fleet and heavy industry environments. Clarion has been the recipient of numerous excellence awards for design, innovation, support, manufacturing and product reliability from independent organizations. The company has marketing and sales affiliates in Europe, North and South America, Asia and Australia. Clarion is located on the web at www.clarion.com.

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SOURCE Clarion Corporation of America