CJ Foods Introduces Americans to Korean Cuisine via 'Kimchi Chronicles'

Korea's Leading Food Company Partners with Public Television (PBS) Series

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Aug 29, 2011, 08:04 ET

LOS ANGELES, Aug. 29, 2011 /PRNewswire/ -- CJ Foods, a US subsidiary of CJ CheilJedang, Korea's No. 1 food company and leading producer of Asian foods, today announced its support of the new Public Television (PBS) series, Kimchi Chronicles, in an effort to broaden awareness and appreciation for Korean cuisine among Americans. Hosted by Marja Vongerichten alongside her husband, world-renowned chef Jean-Georges Vongerichten, the series explores the culture and cuisine of this region by visiting restaurants, markets and home kitchens, as well as cooking signature Korean dishes using CJ products and ingredients.

"As an official food sponsor of this inspiring project, we are thrilled to have the opportunity to share Korea's rich culture, unique customs and, most of all, its delectable cuisine with U.S. consumers," said Elliot Chung, senior brand manager of CJ Foods. "While we have been producing quality Asian foods since 1953, the Korean food trend is finally gaining some steam in the U.S. so this series comes at the perfect time for CJ to unveil its new Bibigo line of 'Korean pantry' products that allow people to channel their inner chef and create flavorful Asian dishes in the comfort of their own homes."

CJ's Bibigo line will include a variety of authentic, GMO-free Korean staples including Gochujang Hot Pepper Paste, Ssamjang Seasoned Soybean Paste, Soy Sauce with Kelp, Fresh Cooked Rice, Crispy Seaweed Snacks and a variety of Korean BBQ Sauces, all of which will be available online and in stores starting September 2011.

About CJ Foods

Since 1953, CJ has been dedicated to creating joy and delighting consumers by introducing healthy and convenient foods through the development of state-of-the-art technology, combined with the use of the best ingredients available. Over the last 50 plus years, this dedication to providing the best food products in the market has made CJ one of the most recognized and trustworthy companies in South Korea. The company established a presence in the U.S. in 1978, and is on a mission to introduce the delicious and nutritious Korean food culture to the rest of the world. CJ continues to strive to create the best products that Korean food has to offer and make new fans among consumers every day. For more information, please visit www.cjfoods.com.

About Kimchi Chronicles

Kimchi Chronicles is a new Public Television (PBS) series that is part travelogue, part food fantasy and part documentary of self-discovery, which follows host Marja Vongerichten as she explores and celebrates a cuisine and a culture committed to the age-old practice of taking something ordinary and making it extraordinary. For more information, please visit kimchichronicles.tv.

SOURCE CJ Foods