CityGrid Media Launches New Advertising APIs

Company Awarded Patent for Its Ability to Match and Distribute Local Content and Advertising Across Its Network

News provided by

CityGrid Media

Jun 23, 2011, 12:55 ET

WEST HOLLYWOOD, Calif., June 23, 2011 /PRNewswire/ -- CityGrid Media, an operating business of IAC (Nasdaq: IACI), today announced the general availability of three new advertising APIs for mobile and web developers. Easily accessible through the CityGrid developer center, the new Mobile Ads API, Web Ads API and Custom Ads API round out CityGrid's growing local platform by better enabling developers to get paid for featuring local businesses in their applications, without losing users at the click. CityGrid was recently awarded a US patent for its proprietary content and advertising platform, which matches paid advertising content with core business listings and local content across hundreds of mobile and web publishing partners (US Patent # 7,856,442).

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"Our new advertising solutions give local developers more of what they want – fast access to high performance inventory that is directly tied to the user experience," said Jay Herratti, CEO, CityGrid Media. "The patent further strengthens our ability to build even more products and services on the platform, helping our publishers monetize their applications and still keep traffic within their own branded experience."

Content-Based Advertising, Delivered the Way that Developers Want It:

To help developers of all sizes thrive in local, CityGrid is helping mobile and web publishers monetize their experience, their way. With the new advertising solutions, developers can:

  • Take their pick from newly designed templates for a variety of standard IAB units that use the new Mobile Ads API and Web Ads API
  • Build and display their own unique ad templates for more than a million advertisers using the new Custom Ads API
  • Serve complete interstitial business profiles for mobile applications that don't have local listing pages of their own, enabling users to view advertising content without leaving the app
  • Get paid for driving quality traffic through mobile and web ads into advertiser business profiles

"CityGrid's unique monetization method has provided local publishers with engaging content combined with a profitable revenue model," said Matt Booth, SVP, Interactive Local Media, BIA/Kelsey. "The new patent further solidifies CityGrid's position as the leading content and advertising network for local."

To explore the CityGrid platform and learn more about its unique advertising offering, visit CityGrid's new developer center @ http://developer.citygridmedia.com

About CityGrid Media

CityGrid Media is an online media company that connects web and mobile publishers with local advertising organizations by linking them through CityGrid®, its local content and advertising network. CityGrid Media owns and operates leading local consumer properties including Citysearch, Insider Pages and Urbanspoon. CityGrid Media is an operating business of IAC (NASDAQ: IACI). For more information, visit www.citygridmedia.com

For More Information: Darcy Cobb – [email protected]; 310-472-8600

SOURCE CityGrid Media

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