City Sports Jogs Walnut Street with a New Look

PHILADELPHIA, Aug. 22, 2011 /PRNewswire/ -- City Sports today announced the unveiling of its freshly updated downtown Philadelphia location, scheduled for August 31 following several weeks of renovation to the 1608 Walnut Street space.

To celebrate the new store, which features a reconfigured floor plan, new fixtures and lighting, City Sports will host an evening event of consumer appreciation and will be raffling off over $1,000 worth of merchandise to Philly patrons.

"As one of the marquee locations in our store portfolio, City Sports Walnut Street has been a jewel in the City Sports crown. We're excited to offer our loyal Philadelphia consumers a fresh and innovative shopping experience and introduce our brand and its signature experience to new customers in the city," said City Sports President and CEO Jeff Connor. "We pride ourselves on always being a step ahead when it comes to our athletic offerings, and our Philadelphia customers have enthusiastically embraced our Walnut Street store since 1996."

The refreshed Walnut outfit highlights City Sports' commitment to providing a unique and interactive environment for its trademark urban athlete clientele. Changes include a relocated, freestanding footwear department and an electronics zone that offers shoppers the use of in-store iPads to access information about products on the company's website. The store also houses an "energy station" with sports drinks and snacks, and lockers for customer participants during City Sports classes and events, including its popular weekly Run Club and Boot Camp series.

City Sports will host its first event at the revamped Walnut store on opening day when it holds an evening of consumer appreciation for local shoppers. The brand plans to raffle off over $1,000 worth of in-store merchandise, including City Sports gift cards and apparel from the company's private label line. The first 100 people to enter the store between 6 and 8 p.m. that day will also receive a free City Sports gift bag and have the chance to win the grand prize: one free pair of sneakers a month for an entire year.

For more information and updates on the Walnut Street store reopening, please visit the official City Sports Facebook page: www.facebook.com/citysports.

About City Sports:

An award-winning specialty sports retailer headquartered in Boston, City Sports is the premiere destination for urban athletes and active lifestyle enthusiasts. The company operates 18 metropolitan stores across the East Coast, with locations in Boston, Providence, New York, Philadelphia, Washington, D.C., Baltimore and Atlanta. City Sports offers a comprehensive assortment of performance footwear, equipment and apparel from leading athletic and special niche brands, as well as its proprietary "CS by City Sports" line, all focused on outfitting the urban athlete who participates in running, triathlons, training, cycling, swimming and tennis. City Sports was named one of 2010's "50 Best Running Stores in America" by the Independent Running Retailers Association in conjunction with Formula4Media.

www.citysports.com

SOURCE City Sports