Citizen Watch Unveils Special Edition Timepieces Celebrating 25th Anniversary as US Open Official Timekeeper and Partnership with Tennis Icon, Billie Jean King

Citizen's partnership with King, announced earlier this month, comes as a natural one, as Citizen looks to highlight its longstanding relationship with the US Open as well as their strong passion for engaging generations to become more involved in the movement towards an equal and more motivated society. The two Special Edition timepieces utilize the brand's patented Eco-Drive technology, reinforcing the dedication to environmentally friendly timepieces with light-powered capabilities. 

The Citizen PRT 25^th Anniversary US Open Commemorative Edition Watch features a dark navy blue dial with stainless steel case and bracelet, complete with the official US Open logo. Limited to 1,100 pieces globally, the timepiece will retail for $250.

Designed with the active woman in mind, the Special Edition Billie Jean King Commemorative watch is skillfully crafted to be the perfect fit for any lifestyle and those who share the drive behind Citizen and Billie Jean King's shared initiatives. The watch features a 36 mm stainless steel case on a charming white vegan leather strap. With an elegant mother of pearl dial the novelty is finished with the signature of Billie Jean King displayed on the caseback. Available for $225, the retail purchase of this timepiece will directly support the Billie Jean King Leadership Initiative.

"We are honored to mark 25 years as the Official Timekeeper of the US Open and excited for our latest partnership with tennis icon and social activist, Billie Jean King," says Ellen Seckler, EVP Marketing, Citizen Watch Company. "These commemorative timepieces not only celebrate the special relationship Citizen has with both partners, but through the use of our Eco-Drive technology, showcase our continued efforts to encourage a more socially conscious population to better the environment."

Both watches will be sold at the US Open grounds in the official USTA onsite stores, the Citizen onsite booth, CitizenWatch.com, USOpen.com and in the Citizen Times Square Boutique.

For more information please visit http://www.citizenwatch.com/en-us/.

About Citizen Watch
CITIZEN, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates "Better Starts Now," searching for and accomplishing goals that make our lives better. In this respect, CITIZEN aligns with organizations and personalities that reflect the values of the brand including the Billie Jean King Leadership Initiative, Naismith Awards, National Merit Scholarship, and All Hands Volunteers.

For over 40 years, CITIZEN's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery-powered movements.

SOURCE Citizen Watch Company of America, Inc.

Related Links

http://www.citizenwatch.com