Citizen Watch Unveils New 'My Citizen' App
Making Timepiece Registration Easier
NEW YORK, Nov. 7, 2018 /PRNewswire/ -- Citizen Watch is proud to unveil the new 'My Citizen' application for iOS and Android users that will enhance the overall ownership experience and help streamline the timepiece registration process.
By revolutionizing the way customers access their setting instructions and register their watches for warranty, this app is a first of its kind – digitally recognizing the face and case back of any Citizen timepiece. It allows a user's smartphone to first identify, then transmit model, serial and caliber information to an online watch registration form, making not only timepiece registration easy, but accessing user manuals and contacting customer care seamless as well.
The 'My Citizen' app houses all information in one location, such as date and proof of purchase, warranty registration confirmation, owner's manual and setting instructions. The 'My Citizen' app also provides notifications for new product releases and quick tap access to setting instructions when daylight savings or time-zone changes have been detected.
"It is important for Citizen to continue to seek innovation and digital leadership within the watch category," says Barbara Garces, Chief Digital Officer, Citizen Watch America. "By creating this application, Citizen continues to create value and convenience for its consumers through cutting edge technology."
The Citizen Digital Team worked closely with global software and technology company Endava to strategize, design, and develop the app. Endava's considerable engineering expertise, combined with the ability to devise and design compelling and meaningful user experiences, has allowed them to build and launch products for some of the largest global companies. This application is the first timepiece-related program built by Endava and Citizen holds category exclusivity.
The 'My Citizen' app is currently available for download via the Apple Store and Google Play.
For further information please visit, CitizenWatch.com.
About Citizen Watch
Citizen, a pioneer in watchmaking and innovative technology since 1918, promotes excellence and creativity with a deep-rooted respect for craftsmanship. Citizen advocates "Better Starts Now," searching for and accomplishing goals that are cause driven. In this respect, Citizen aligns with organizations and personalities that reflect the values of the brand including the Billie Jean King Leadership Initiative, Naismith Awards, National Merit Scholarship, and Good360.
For over 40 years, Citizen's Eco-Drive technology has served as the prime example of how the brand is dedicated to making the world and its environment a better place. A simple yet revolutionary concept, Eco-Drive harnesses the power of light from any natural or artificial light source and converts it into energy, eliminating the need for any battery replacement.
SOURCE Citizen Watch Company of America, Inc.
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