Citi And Katy Perry Team Up In Celebration Of New Album Release "PRISM"

CITI TO PRESENT PERRY'S ONLY U.S. CONCERT PERFORMANCE IN 2013, "KATY PERRY'S: WE CAN SURVIVE," AT THE HOLLYWOOD BOWL ON OCTOBER 23RD WITH AN EXCLUSIVE PRE-SHOW EXPERIENCE FOR CITI THANKYOU CARDMEMBERS

New Citi ThankYou Advertising Features Perry's Number One Single "Roar"

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Citi

Sep 23, 2013, 12:35 ET

NEW YORK, Sept. 23, 2013 /PRNewswire/ -- Citi (NYSE: C) today announced the launch of an extensive collaboration with superstar Katy Perry in conjunction with the release of her third studio album, PRISM, due out on Capitol Records on October 22, 2013. Citi will partner with Katy Perry on a special event on October 23, "Katy Perry's: We Can Survive" at the famed Hollywood Bowl in Los Angeles. The special concert event benefits Young Survival Coalition and will be produced by CBS Radio. The performance will celebrate the release of her highly-anticipated album and will be her only U.S. concert performance this year. Citi will offer preferred seating and a unique pre-show experience with Katy exclusively for Citi ThankYou cardmembers starting tomorrow, in celebration of new entertainment benefits of the Citi ThankYou Preferred credit card. Citi will also offer a pre-sale to Citi credit and debit card customers where they can purchase tickets prior to the general public, starting September 24 on www.citiprivatepass.com. As part of this strategic relationship, Citi will also partner with Katy Perry on her future tour.

"I'm so excited to partner with Citi for a special premiere of songs from my new album, PRISM, at the Hollywood Bowl. I'm looking forward to extending our partnership across the country with my tour next year," said music superstar Katy Perry.

Katy Perry cemented her status as a best-selling superstar with the global success of her second studio album, Teenage Dream, which debuted at #1 in 8 countries and spent over two years on Billboard's Top 200 album sales chart. She became the only female artist to have five number one singles from one album on the Billboard Hot 100 chart ("California Gurls," "Teenage Dream," "Firework," "E.T." and "Last Friday Night"). The special edition, Teenage Dream: The Complete Confection, added "Part of Me" and "Wide Awake" to Katy's list of nine Top 40 chart-toppers (dating back to her multi-platinum debut album, 2008's One of the Boys, which generated four hit singles: "I Kissed A Girl," "Hot N Cold," "Thinking of You" and "Waking Up In Vegas"). "Roar," the first single from her forthcoming new album, PRISM, became Katy's 10th #1 Top 40 track after debuting at #1 on iTunes in 68 countries with 557,024 downloads in its first week of release, the biggest digital song sales week of 2013.

"Our customers love getting early access to the best in entertainment and we're thrilled to partner with Katy on this exclusive event and future tour," said Jennifer Breithaupt, SVP of Entertainment Marketing, Citi. "It's terrific to see the joy that her music brings to fans, as captured in our new advertisement featuring her latest hit single."

"Katy Perry's: We Can Survive" is part of a special events lineup introduced in celebration of the new entertainment benefits of Citi ThankYou Preferred. Ranging from youth sports clinics to intimate culinary events, comedy shows and VIP concert access, these experiences are another example of how Citi is delivering more access to entertainment. Tickets to each special event can only be purchased with a Citi ThankYou card. More information on upcoming events including "Katy Perry's: We Can Survive" and how to purchase tickets can be found at www.ticketmaster.com.

Citi recently unveiled new advertising for the Citi ThankYou Preferred card, showing how cardmembers can now earn points faster for doing things they love: dining out and enjoying entertainment. As part of the Citi ThankYou campaign, in the new television advertisement, "Katy Perry Concert," a father is reassured that while taking his delighted daughter and her friends to an upcoming Katy Perry concert, he will earn 2 points per dollar on each concert ticket purchased. The advertisement features Katy Perry's record-breaking, tenth number one single, "Roar."

In addition to "Katy Perry Concert," two additional spots debuting later this fall, "Lunch" and "Donut Friday," illustrate opportunities to earn 2 ThankYou points for each dollar spent on dining out at restaurants – from coffee shops to fine dining with the Citi ThankYou Preferred card. To view the new advertisement, please visit www.youtube.com/citi. More information including how apply for a Citi ThankYou Preferred card is available at www.citi.com/thankyoucards.

About Citi

Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.

SOURCE Citi