CITGO Hosting Annual Marketer Roundtable Meetings for 2024

Meetings to cover 2025 business strategy, regional performance and enhanced loyalty program

HOUSTON, Oct. 3, 2024 /PRNewswire/ -- CITGO Petroleum Corporation recently launched its 36^th annual Marketer Roundtable meeting series to review brand strategies and programs for the year ahead, while providing opportunities for direct interaction with CITGO leadership and support staff. Sixteen meetings will take place across Northern, Southern, and Central regions of the United States from October 1 through mid-November 2024.

"CITGO is actively investing in the brand for the benefit of our Marketers, so it's essential for us to share the latest programs, tools and marketing strategies for use in their businesses," said Chris Kiesling, Assistant Vice President of Light Oils Operations and Marketing. "A secondary benefit of these meetings is the customer connection, as we can more easily collaborate and exchange ideas to help navigate opportunities in the year ahead."

In addition to the latest state of the industry and overview of brand programs, meeting highlights include the recent success of the Good to Go advertising campaign and its continued value in boosting brand recognition across markets, and the growth of the Club CITGO Loyalty Program. With a Technology Road Map underway, marketers will learn about exciting advancements, including the integration of CITGO Pay into the Club CITGO app, enabling a seamless customer payment experience and streamlined rewards process.

To learn more about working with CITGO as a supplier, please visit www.citgo.com/partner-with-us/marketers-retailers.

About CITGO

CITGO Petroleum Corporation is a recognized leader in the refining industry and operates under the well-known CITGO brand. CITGO owns and operates three refineries located in Lake Charles, La.; Lemont, Ill.; and Corpus Christi, Texas, and wholly and/or jointly owns 42 active terminals, eight pipelines and three lubricants blending and packaging plants. With approximately 3,600 employees and a combined crude capacity of approximately 807,000 barrels-per-day (bpd), CITGO ranks as the fifth largest and is one of the most complex independent refiners in the United States. CITGO transports and markets transportation fuels, lubricants, petrochemicals and other industrial products, and supplies a network of approximately 4,000 locally owned and independently operated branded retail outlets, all located east of the Rocky Mountains. CITGO Petroleum Corporation is owned by CITGO Holding, Inc.

SOURCE CITGO Petroleum Corporation

WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?

440k+
Newsrooms &
Influencers

9k+
Digital Media
Outlets

270k+
Journalists
Opted In

GET STARTED