CIROC® Vodka Announces It Is Official Vodka Of New York Fashion Week: The Shows

NEW YORK, Sept. 9, 2015 /PRNewswire/ -- CÎROC® Ultra Premium announced today it was named the official vodka of New York Fashion Week: The Shows, building off of the brand's involvement last year in one of fashion's biggest weeks. CÎROC® will present a new vodka cocktail to celebrate the opening night event on September 9, of renowned French photographer, Patrick Demarchelier's forthcoming exhibition at Christie's. Guests expected to attend this intimate event include some of fashions most notable names. The cocktail, named the French '15, will feature CÎROC®, Prosecco and frozen grapes. The name was chosen to commemorate this special evening.

"CÎROC® and New York Fashion Week are a perfect match," said Sean "Diddy" Combs, Chairman of Combs Enterprises. "CÎROC is all about passion and celebration. New York Fashion Week highlights the world's best designers and highlights their creativity for the world to see. Again this season, we can't wait to make this New York Fashion Week the best ever."

As New York Fashion Week was originally founded as a way for Americans to celebrate fashion ingenuity in the US, CÎROC® will be honoring the shared French heritage of the brand, the iconic week and the Christie's event. Homages to France will be woven into all the luxury activations, parties and events where CÎROC® will be present throughout the week.

CÎROC® will be the highlighted vodka at official events and lounges including at the IMG Lounge at Skylight Clarkson Sq., IMG Lounge and E! Lounge at Skylight at Moynihan Station. Guests attending New York Fashion Week will be invited to try one of the featured cocktails including the CÎROC® & Soda, CÎROC® & Cranberry, Tropic Thunder and White Peach (recipes below). 

CÎROC® Ultra Premium New York Fashion Week Cocktails

FRENCH '15 (in honor of the opening night event of the forthcoming Patrick Demarchelier exhibition)
1 oz. CÎROC® Vodka
.75 oz. Simple Syrup
.75 oz. Lemon Juice
Splash of Stellina di Notte® Prosecco 
Glass: Champagne Flute
Garnish: frozen grapes

CÎROC & Soda
1.5 oz. CÎROC® Vodka
3 oz. Club Soda
Squeeze of lime

CÎROC & Cranberry
1.5 oz. CÎROC® Vodka
3 oz. Cranberry Juice

CÎROC Pineapple Royale
1.5 oz. CÎROC® Vodka
1.5 oz. Orange Juice
1.5 oz. Cranberry Juice

White Peach
1.5 oz. CÎROC® Peach
3 oz. Ginger ale

The makers of CÎROC® would like to remind fashionistas to celebrate responsibly.

ABOUT CÎROC ULTRA PREMIUM ®

CÎROC® Ultra Premium is made from Fine French grapes, which are distilled five times, providing a crisp, clean taste and citrus nose. CÎROC® Ultra Premium launched nationwide in January 2003. In October 2007, DIAGEO - the world's largest spirits, wine and beer company - made spirits history by entering into a strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which Mr. Combs and Combs Enterprises assumed the lead on all brand management activities for CÎROC®. The infused Vodka flavors in the portfolio to date include CÎROC® RED BERRY, CÎROC® COCONUT, CÎROC® PEACH, CÎROC® AMARETTO and CÎROC® PINEAPPLE. The brand received a 2013 Beverage Industry News Award of Excellence, was named 2011 Spirits Brand of the Year by Market Watch, and earned a double gold medal from the San Francisco World Spirits Competition in 2010.

ABOUT COMBS ENTERPRISES

COMBS ENTERPRISES is a diversified holding company containing the businesses and investments of mogul Sean "Diddy" Combs." Established in 2013, with headquarters in New York and Los Angeles, the company operates a vast corporate enterprise across music, fashion, fragrance, beverage, marketing, film, television, and media properties which include the following brands and companies: Bad Boy Worldwide Entertainment Group, Sean John, Combs Wine & Spirits, Aquahydrate, The Blue Flame Agency, REVOLT Films and REVOLT MEDIA & TV.

Media Contact:

Ashley Kleinstein
Ogilvy Public Relations
212-880-5266
[email protected]

Alisa Jacobs 
Diageo 
646-223-2229
[email protected]

Ryan Stender
Blue Flame Agency 
917-449-2447
[email protected]

©2015 Imported from France by Diageo, Norwalk, CT.

Celebrate Life Responsibly.

Logo - http://photos.prnewswire.com/prnh/20150909/264986LOGO

SOURCE CIROC Ultra Premium

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