Cinnabon Selects Finn Partners As Public Relations Agency Of Record

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Jun 02, 2015, 12:00 ET

NEW YORK, June 2, 2015 /PRNewswire/ -- Finn Partners today announced it has been retained by Cinnabon as agency of record following a competitive review. The Agency will work in partnership with Cinnabon to extend its brand leadership, introduce new products across all sales channels, and leverage PR and social media to build and sustain brand buzz.

Since it first opened in the early 1990s, Cinnabon has enjoyed significant year over year sales growth. Today, it has approximately 500 store locations in more than 60 countries around the world in addition to 70 consumer packaged goods (CPG) products and a growing presence on restaurant menus.

"We're pleased to be adding Cinnabon, one of America's most popular and visible brands. Its legacy is the cinnamon roll, but now with so many other great products through various channels of distribution, it is so much more," said Cliff Berman, Finn Partners' Director of Consumer Marketing.

Cinnabon joins a roster of Finn Partners food and beverage clients that includes Pinnacle Vodka, Omaha Steaks, J.M. Smucker, Thermador and others.

About Cinnabon, Inc.

Founded in Seattle in 1985 and now based in Atlanta, Cinnabon, Inc. is the market leader among cinnamon roll bakeries. The company serves fresh, aromatic, oven-hot cinnamon rolls, as well as a variety of other baked goods and specialty beverages. Cinnabon currently operates over 1,000 franchised locations worldwide, primarily in high traffic venues such as shopping malls, airports, train stations, travel plazas, entertainment centers and military establishments. Cinnabon is also a multi-channel licensor, partnering with other companies to provide brand licensed products at foodservice and retail venues. Visit www.cinnabon.com for more information, follow us on Twitter @Cinnabon or become a Facebook fan at http://www.facebook.com/Cinnabon.

About Finn Partners, Inc.
Finn Partners was launched in late 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. Finn Partners specializes in the full spectrum of communications services, including digital and social media. Specialty areas include technology, consumer, education, travel & lifestyle, CSR, arts, health, and public and corporate affairs.

Finn Partners was named "Best Midsize Agency" in 2015, "Best Agency to Work For" in 2013 and "Best New Agency" in 2012 by the industry's Holmes Report. Headquartered in New York City, the company has approximately 450 employees, with offices in Chicago, Detroit, Fort Lauderdale, Jerusalem, London, Los Angeles, Munich, Nashville, Paris, San Francisco and Washington D.C., and has additional international capabilities through its own global network and PROI Worldwide. Find us at www.finnpartners.com and follow us on Twitter @finnpartners.