Cinedigm Taps TripleLift as In-Show Advertising Partner

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Jan 10, 2023, 10:00 ET

Cinedigm expands in-show advertising opportunities across its 15 FAST channels and over 15,000 on-demand titles

NEW YORK, Jan. 10, 2023 /PRNewswire/ -- TripleLift, one of the largest advertising technology platforms in the world, today announced it has partnered with Cinedigm Corp. (NASDAQ:CIDM), a premier streaming and entertainment company super-serving enthusiast fan bases, to launch In-Show advertising for brands and advertisers across its flagship streaming service, Cineverse, and suite of FAST channels, including The Bob Ross Channel, Realmadrid TV, The Dove Channel and more.

Powered by Triplelift's In-Show programmatic technology, Cinedigm's Dynamic Overlay and Split-Screen ad units are contextually aligned to the content and delivered dynamically, which not only allow these products to be measurable and targetable for the first time, but also allow brands to leverage the Demand-Side Platform (DSP) of their choice.

"In-Show advertising is among the most promising opportunities for brands and advertisers to reach and engage viewers across Cinedigm's catalog of premium content," said Tony Huidor, Chief Technology & Product Officer at Cinedigm. "We know that advertising experiences should complement the quality of a viewer's content experience. We are excited to offer brands new and unique ways to stand out. That's where TripleLift's In-Show technology is a great fit for our needs."

According to TDG research, six in 10 households watched content on a FAST channel in 2021 - a number that is set to grow at a faster rate than any other platform this year. With In-Show advertising experiences, brands can reach these viewers in a contextually relevant and targeted way that complements traditional commercial spots across Cinedigm's FAST portfolio.

"The ad experience should be regenerative. The way we watch has evolved, but the ad experience has historically lagged behind. In-Show advertising solves for this," said Michael Shields, General Manager, Connected TV. "With In-Show advertising opportunities available across its FAST portfolio, Cinedigm remains at the forefront of the ad-supported streaming business delivering better results for advertisers and contextually relevant ad experiences for viewers, while introducing new monetization opportunities for the business."

About TripleLift

TripleLift is the advertising technology company reinventing ad placement at the intersection of creative, media and data. Our marketplace serves the world's leading brands, publishers, streaming companies and demand-side platforms, executing over 1 trillion ad transactions every month. Customers choose us because of our addressable offerings from native to online video to connected television, innovations that insert brands into content in real-time, and supportive experts dedicated to maximizing partner performance. And with its acquisition of 1plusX, customers can unlock the full value of their marketing data in a privacy-safe way with its first-party data management platform. Part of the Vista Equity Partners portfolio, TripleLift has appeared on both the Inc. 5000 and Deloitte Technology Fast 500 for five consecutive years, has been named to Business Insider's list of Hottest Ad Tech Companies for three straight years and was awarded Most Innovative TV Advertising Technology by AdExchanger in 2021. Find out how TripleLift is shaping the future of advertising at triplelift.com.

About Cinedigm

For over 20 years, Cinedigm (NASDAQ:CIDM) has led the digital transformation of the entertainment industry. Today, Cinedigm entertains consumers around the globe by providing premium feature film and television series, enthusiast streaming channels and technology services to the world's largest media, retail, and technology companies. As a leader in the streaming industry, Cinedigm continues its legacy as an innovator through its adoption of next-generation technologies, such as artificial intelligence and machine learning, through its proprietary, highly scalable Matchpoint® technology platform. For more information, visit www.cinedigm.com.

SOURCE TripleLift