Cincy Brands Raises Capital to Acquire and Accelerate Better-For-You Ecommerce Brands

Cincy Brands is led by former Procter & Gamble executives, with backing from Wilbur Labs.

CINCINNATI, March 23, 2022 /PRNewswire/ -- Cincy Brands, a technology-driven consumer products company that will acquire better-for-you brands, announces that it has raised capital to begin making acquisitions. Over four million small businesses are selling across Amazon, Shopify, and BigCommerce in North America, and many sellers lack the resources to stand out in a crowded field. Cincy Brands will address this problem by identifying emerging better-for-you brands, acquiring them, and accelerating growth to get their products into the hands of more consumers.

The company will target high potential brands with $1M to $10M in revenue that have demonstrated consumer demand across multiple channels. Once acquired, Cincy Brands' scaled technology platform will accelerate growth through performance marketing, omnichannel distribution, product development, and supply chain expertise.

Cincy Brands believes there is an unprecedented opportunity to acquire and accelerate founder-led brands. "The barriers to creating a brand are low, and digitally native brands often hit a point where they have trouble scaling," said Sean Lee, President of Cincy Brands. "We can give founders an exit for their hard work, and keep their vision alive by growing their brand through technology, distribution, marketing, and operational expertise," added Andy Cipra, CEO of Cincy Brands.

The company will be led by Andy Cipra and Sean Lee, who have over 40 years of combined brand management, ecommerce, and agency experience. They both worked at Procter & Gamble, leading iconic brands like Old Spice, Crest, IAMS, and Vick's. Lee co-founded and launched Zevo in 2017, Procter & Gamble's safe and effective insect control brand launched out of P&G Ventures. Most recently, Cipra and Lee grew an Amazon agency to over $150M in Amazon revenue under management.

Cincy Brands is also pleased to announce that Wilbur Labs, a San Francisco-based startup studio, is backing them. Their investment will provide Cincy Brands with strategic capital to facilitate the acquisition of high-quality brands, build out its core team, develop technology, and invest in operational infrastructure. Phil Santoro, Co-Founder of Wilbur Labs, says, "We are thrilled to work with Sean and Andy to bring the Cincy Brands vision to life. The demand for better-for-you brands has never been higher, and we look forward to getting these great products into the hands of more consumers."

Cincy Brands is currently searching for brands to acquire and accelerate within its portfolio. They are offering brand owners flexible terms and a seamless closing process. More information is available at www.cincybrands.com.

Press Information:
Sean Lee
[email protected]

Cincy Brands is an innovative, agile, and modern-day consumer products company of better-for-you brands. We find, acquire, and grow better-for-you-brands to get them in the hands of more consumers, so they can live healthier, happier lives. Founded by ex-Procter & Gamble and agency leaders, we are a digital-first company rooted in data, automation, and technology to provide amazing brands to consumers. Our scaled platform allows us to accelerate brand growth through technology, performance marketing, omnichannel distribution, product development, and supply chain expertise. We offer sellers a seamless acquisition process rooted in integrity that is flexible to their needs.

For more information, please visit: www.cincybrands.com

Wilbur Labs is a San Francisco-based startup studio turning bold ideas into market-leading companies. The studio identifies big customer pain points and builds businesses to solve these problems. Visit www.wilburlabs.com for more information on the studio, recent news, and open positions across the portfolio.

SOURCE Cincy Brands

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