CICC Begins the Trial Sale of Nutriceutical Products via its Three Cafe Stores

SHENZHEN, China, March 12, 2014 /PRNewswire/ -- On March 11, 2014, China Internet Cafe Holdings Group Inc. ("CICC" or the "Company") (OTCQB: CICC), a leading chain of Internet cafes in the People's Republic of China, announced that it begins the trial sale of nutriceutical products in three of its cafe locations for three months. The three stores are Shijikuanxian store, Shengpingfeiyang store and Fuyan store, all of which are located in Longgang District, Shenzhen, Guangdong Province. The average daily visits per store are approximately 500.

The nutriceutical products for trial sale, including Melatonin tablets, Vitamin B tablets, Calcium and Zinc chewable tablets and multi-vitamin tablets, are provided by Beijing Eastern Union Biopharmaceuticals, Ltd. ("BEUB"), a leading biopharmaceutical company engaged in the research, development, production and sale of pharmaceutical products and nutriceutical products in China. In 2012 London Olympic Games, BEUB's Melatonin tablets were designated by the General Administration of Sport of China as the exclusive nutriceutical product for Chinese Olympic athletes to improve sleep.

"We're trying to provide more value-added services to our cafe members by leveraging our 62 store locations and 2 million active members," said Dishan Guo, Chairman and CEO of CICC. "We'll carry more nutriceutical products in our cafe stores if the trial is successful and we'll continue to deliver a healthy and comfortable environment to our cafe members."

About China Internet Cafe Holdings Group Inc. ("CICC")

CICC, through its controlled entity, Junlong Culture Communication Co., Ltd., owns and operates a chain of Internet cafes in the People's Republic of China. It provides Internet access services, online games, movies, music, and online chatting software to its customers. Also, the Company sells snacks, drinks, third-party online gaming cards and cafe membership. It owns 62 Internet cafes and over 2 million members within the city of Shenzhen in Guangdong province. The Company was founded in 2003 and is based in Shenzhen, China.

IR Contact:

Luke Liu
Director
Email: [email protected]

Doris Wang
IR Manager
Email: [email protected]

Address: Genzon Times Square 1707, Longfu Blvd, Longgang District , Shenzhen, Guangdong Province, China
Tel: +86-755-8989-6008
Website: www.cncicc.com

SOURCE China Internet Cafe Holdings Group, Inc.