Chrysler Group LLC Announces The Licensing Company as Lead Licensing Agency for the Chrysler and Jeep® Brands

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Sep 27, 2010, 09:00 ET

AUBURN HILLS, Mich., Sept. 27 /PRNewswire/ -- Chrysler Group LLC announced today that it has named The Licensing Company (TLC) as its new worldwide licensing agency for the Chrysler and Jeep® brands. This new appointment has been made to ensure greater global brand alignment and significant international growth during the next phase of its existing programs.

"We look forward to working with TLC to develop exciting and innovative programs that truly represent each of the brands' distinct personalities and visions," said Walid Saba, Head of Marketing Design, Chrysler Group LLC.

Melvin Thomas, CEO of TLC added, "Jeep is a unique brand with great heritage and presence around the world. TLC will seek to ensure the brand extension program is a true reflection of, and complement to the brand. This will see the creation of aspirational product lines, the opening of new markets and the addition of innovative marketing initiatives, all elements that TLC is uniquely placed to deliver."

About The Licensing Company Ltd

The Licensing Company (TLC) is a global licensing agency that specializes in creating long-term significant brand extension programs for some of the world's top brands, including Coca-Cola, Jim Beam, Air Wick, Lysol, Welch's, Jelly Belly, Zagat and Cosmopolitan Magazine. TLC was founded in London in 1996 with the objective of delivering sensational results for its clients. Through its five strategically placed offices, New York, London, Tokyo, Munich and Paris, TLC currently boasts more than $2.8BN in retail sales and access to over 80% of the world's consumer marketplace. TLC is also the Joint Venture partner for Iconix Group in Europe. (www.thelicensingcompany.com)

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck and Mopar® vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-size cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

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SOURCE Chrysler Group LLC