Chrysler Group LLC Announces Revised Incentives Focused on Promoting Award-winning Vehicles

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Jan 29, 2010, 06:01 ET

AUBURN HILLS, Mich., Jan. 29 /PRNewswire/ --

Chrysler Group LLC announces new incentives effective today that keep its award-winning vehicle lineup competitive in the marketplace
Incentives valid today through March 1
Tactical incentives encourage customers to "try us again"

Chrysler Group LLC today announced new incentives that will give consumers a level playing field when shopping our products against the competition and keep the company competitive in the marketplace.

Beginning today, the company is offering current Tundra, Tacoma and Sienna owners an additional $1,000 trade-in bonus cash with the purchase or lease of any new Chrysler, Jeep®, Dodge car or Ram truck.

"The 2010 Ram Heavy Duty is Motor Trend magazine's 'Truck of the Year' and the Ram 1500 is our most awarded truck ever," said Fred Diaz, President and Chief Executive Officer–Ram Brand and Lead Executive for the Sales Organization, Chrysler Group LLC. "Chrysler invented the minivan and with more than 65 minivan-first innovations has the best minivans in the marketplace with the Dodge Grand Caravan and Chrysler Town & Country. Dodge has sold more minivans than any other manufacturer, and combined with the Town & Country has more than 42 percent market share in the minivan segment," Diaz added.

The company also announced today $1,000 bonus cash for all Toyota returning lessees who purchase or lease a new Chrysler, Jeep, Dodge car or Ram truck vehicle.

About Chrysler Group LLC

Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep®, Dodge, Ram Truck, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler's culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat's complementary technology – from a company whose heritage dates back to 1899.

Headquartered in Auburn Hills, Mich., Chrysler Group LLC's product lineup features some of the world's most recognizable vehicles, including the Chrysler 300, Jeep Wrangler and Ram Truck. Fiat will contribute world-class technology, platforms and powertrains for small- and medium-sized cars, allowing Chrysler Group to offer an expanded product line including environmentally friendly vehicles.

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SOURCE Chrysler Group LLC